Brand promotion antecedents, customer attitudes, and brand preference in Egyptian hyper-markets

Bibliographic Details
Main Author: Ahmed Yehia Ebeid
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2013-12-01
Series:Innovative Marketing
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/5380/im_en_2013_03_Ebeid.pdf