Brand promotion antecedents, customer attitudes, and brand preference in Egyptian hyper-markets
Main Author: | Ahmed Yehia Ebeid |
---|---|
Format: | Article |
Language: | English |
Published: |
LLC "CPC "Business Perspectives"
2013-12-01
|
Series: | Innovative Marketing |
Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/5380/im_en_2013_03_Ebeid.pdf |
Similar Items
-
Brand promotion antecedents, customer attitudes, and brand preference in Egyptian hyper-markets
by: Ahmed Yehia Ebeid
Published: (2013-12-01) -
Antecedents of global brands preference among generation Y in Malaysia
by: Abdul Talib, Asmat Nizam, et al.
Published: (2020) -
How to improve brand image: The role of customer attitude, brand familiarity, brand awareness, and brand extension
by: Yazid Yazid, et al.
Published: (2023-09-01) -
Brand destination loyalty: the antecedents of destination brand experience
by: Endang Sulistya Rini, et al.
Published: (2024-12-01) -
Antecedents And Outcomes Of
Customer Engagement Behavior In The
Airline Brand Fan Pages
by: Chuah, Hui Wen
Published: (2019)