Strategic approach to the planning of promotional activities
Commercial propaganda has a long history, it has been used for different purposes and for different goals, but its implementation has always achieved good results in influencing the target audience. Commercial propaganda is the "most visible" marketing activity of the company. In today...
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| Format: | Article |
| Language: | English |
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Visoka poslovna škola strukovnih studija Prof. dr Radomir Bojković, Kruševac
2019-01-01
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| Series: | Trendovi u Poslovanju |
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| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/2334-816X/2019/2334-816X1902110C.pdf |