A study of the factors that influence the brand loyalty of Taiwanese adolescents with respect to purchasing mobile. The case of Taichung City
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2013-07-01
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| Series: | Problems and Perspectives in Management |
| Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/5270/PPM_2013_02_Lin.pdf |
| _version_ | 1818245168359276544 |
|---|---|
| author | Tsai-Yuan Lin Min-Yen Chang |
| author_facet | Tsai-Yuan Lin Min-Yen Chang |
| author_sort | Tsai-Yuan Lin |
| collection | DOAJ |
| first_indexed | 2024-12-12T14:28:37Z |
| format | Article |
| id | doaj.art-046b42455112446fba8ae950f090960f |
| institution | Directory Open Access Journal |
| issn | 1727-7051 1810-5467 |
| language | English |
| last_indexed | 2024-12-12T14:28:37Z |
| publishDate | 2013-07-01 |
| publisher | LLC "CPC "Business Perspectives" |
| record_format | Article |
| series | Problems and Perspectives in Management |
| spelling | doaj.art-046b42455112446fba8ae950f090960f2022-12-22T00:21:35ZengLLC "CPC "Business Perspectives"Problems and Perspectives in Management1727-70511810-54672013-07-011125270A study of the factors that influence the brand loyalty of Taiwanese adolescents with respect to purchasing mobile. The case of Taichung CityTsai-Yuan LinMin-Yen Changhttps://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/5270/PPM_2013_02_Lin.pdf |
| spellingShingle | Tsai-Yuan Lin Min-Yen Chang A study of the factors that influence the brand loyalty of Taiwanese adolescents with respect to purchasing mobile. The case of Taichung City Problems and Perspectives in Management |
| title | A study of the factors that influence the brand loyalty of Taiwanese adolescents with respect to purchasing mobile. The case of Taichung City |
| title_full | A study of the factors that influence the brand loyalty of Taiwanese adolescents with respect to purchasing mobile. The case of Taichung City |
| title_fullStr | A study of the factors that influence the brand loyalty of Taiwanese adolescents with respect to purchasing mobile. The case of Taichung City |
| title_full_unstemmed | A study of the factors that influence the brand loyalty of Taiwanese adolescents with respect to purchasing mobile. The case of Taichung City |
| title_short | A study of the factors that influence the brand loyalty of Taiwanese adolescents with respect to purchasing mobile. The case of Taichung City |
| title_sort | study of the factors that influence the brand loyalty of taiwanese adolescents with respect to purchasing mobile the case of taichung city |
| url | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/5270/PPM_2013_02_Lin.pdf |
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