A study of the factors that influence the brand loyalty of Taiwanese adolescents with respect to purchasing mobile. The case of Taichung City

Bibliographic Details
Main Authors: Tsai-Yuan Lin, Min-Yen Chang
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2013-07-01
Series:Problems and Perspectives in Management
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/5270/PPM_2013_02_Lin.pdf