A study of the factors that influence the brand loyalty of Taiwanese adolescents with respect to purchasing mobile. The case of Taichung City
Main Authors: | Tsai-Yuan Lin, Min-Yen Chang |
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Format: | Article |
Language: | English |
Published: |
LLC "CPC "Business Perspectives"
2013-07-01
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Series: | Problems and Perspectives in Management |
Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/5270/PPM_2013_02_Lin.pdf |
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