What’s in the message? An analysis of themes and features used in vaping prevention messages
Introduction: Federal, state, local, and non-government officials have developed and implemented a variety of vaping prevention messages to curtail the vaping epidemic among youth in the US. This study sought to collect a comprehensive set of vaping prevention messages and characterize the themes an...
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| Format: | Article |
| Language: | English |
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Elsevier
2022-06-01
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| Series: | Addictive Behaviors Reports |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2352853221000675 |
| _version_ | 1818238234827685888 |
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| author | Alex Kresovich Nora Sanzo Whitney Brothers Hannah Prentice-Dunn Marcella H. Boynton Erin L. Sutfin Paschal Sheeran Seth M. Noar |
| author_facet | Alex Kresovich Nora Sanzo Whitney Brothers Hannah Prentice-Dunn Marcella H. Boynton Erin L. Sutfin Paschal Sheeran Seth M. Noar |
| author_sort | Alex Kresovich |
| collection | DOAJ |
| description | Introduction: Federal, state, local, and non-government officials have developed and implemented a variety of vaping prevention messages to curtail the vaping epidemic among youth in the US. This study sought to collect a comprehensive set of vaping prevention messages and characterize the themes and features of those messages. Methods: We used a two-fold search strategy to identify messages, utilizing the existing content database from Vaping Prevention Resource (vapingprevention.org) and supplementing those messages with web searches. Potential messages were included if they were vaping prevention-oriented, appropriate or relevant for youth, and in a static web or print format. Results: A total of 220 messages met criteria. Messages were coded on the presence or absence of 37 objective features within five categories: message themes, imagery, text features, message perspective, and other (e.g., source). The most common themes were nicotine addiction (32%), chemicals (30%), health effects (24%), and industry targeting (19%). Eighty-five percent of messages included imagery, with 27% showing a vaping device, 22% showing smoke or vapor, and 21% showing a person’s face. Just over half (56%) included a message source. Conclusions: Vaping prevention messages for youth have commonly focused on addiction and health risks of vaping, and they vary on a series of text and image features. Further research is needed to understand the efficacy of messaging approaches in preventing vaping among youth. |
| first_indexed | 2024-12-12T12:38:25Z |
| format | Article |
| id | doaj.art-0485138081814dc9af16b7e6f10d0756 |
| institution | Directory Open Access Journal |
| issn | 2352-8532 |
| language | English |
| last_indexed | 2024-12-12T12:38:25Z |
| publishDate | 2022-06-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Addictive Behaviors Reports |
| spelling | doaj.art-0485138081814dc9af16b7e6f10d07562022-12-22T00:24:16ZengElsevierAddictive Behaviors Reports2352-85322022-06-0115100404What’s in the message? An analysis of themes and features used in vaping prevention messagesAlex Kresovich0Nora Sanzo1Whitney Brothers2Hannah Prentice-Dunn3Marcella H. Boynton4Erin L. Sutfin5Paschal Sheeran6Seth M. Noar7Hussman School of Journalism and Media, University of North Carolina, Chapel Hill, NC, USALineberger Comprehensive Cancer Center, University of North Carolina at Chapel Hill, Chapel Hill, NC, USAHussman School of Journalism and Media, University of North Carolina, Chapel Hill, NC, USALineberger Comprehensive Cancer Center, University of North Carolina at Chapel Hill, Chapel Hill, NC, USALineberger Comprehensive Cancer Center, University of North Carolina at Chapel Hill, Chapel Hill, NC, USA; Division of General Medicine and Clinical Epidemiology, Department of Medicine, University of North Carolina, Chapel Hill, NC, USADepartment of Social Sciences and Health Policy, Wake Forest School of Medicine, Winston-Salem, NC, USALineberger Comprehensive Cancer Center, University of North Carolina at Chapel Hill, Chapel Hill, NC, USA; Department of Psychology and Neuroscience, University of North Carolina at Chapel Hill, Chapel Hill, NC, USAHussman School of Journalism and Media, University of North Carolina, Chapel Hill, NC, USA; Lineberger Comprehensive Cancer Center, University of North Carolina at Chapel Hill, Chapel Hill, NC, USA; Corresponding author.Introduction: Federal, state, local, and non-government officials have developed and implemented a variety of vaping prevention messages to curtail the vaping epidemic among youth in the US. This study sought to collect a comprehensive set of vaping prevention messages and characterize the themes and features of those messages. Methods: We used a two-fold search strategy to identify messages, utilizing the existing content database from Vaping Prevention Resource (vapingprevention.org) and supplementing those messages with web searches. Potential messages were included if they were vaping prevention-oriented, appropriate or relevant for youth, and in a static web or print format. Results: A total of 220 messages met criteria. Messages were coded on the presence or absence of 37 objective features within five categories: message themes, imagery, text features, message perspective, and other (e.g., source). The most common themes were nicotine addiction (32%), chemicals (30%), health effects (24%), and industry targeting (19%). Eighty-five percent of messages included imagery, with 27% showing a vaping device, 22% showing smoke or vapor, and 21% showing a person’s face. Just over half (56%) included a message source. Conclusions: Vaping prevention messages for youth have commonly focused on addiction and health risks of vaping, and they vary on a series of text and image features. Further research is needed to understand the efficacy of messaging approaches in preventing vaping among youth.http://www.sciencedirect.com/science/article/pii/S2352853221000675Electronic cigarettesVapingYouthAdolescentsPrevention |
| spellingShingle | Alex Kresovich Nora Sanzo Whitney Brothers Hannah Prentice-Dunn Marcella H. Boynton Erin L. Sutfin Paschal Sheeran Seth M. Noar What’s in the message? An analysis of themes and features used in vaping prevention messages Addictive Behaviors Reports Electronic cigarettes Vaping Youth Adolescents Prevention |
| title | What’s in the message? An analysis of themes and features used in vaping prevention messages |
| title_full | What’s in the message? An analysis of themes and features used in vaping prevention messages |
| title_fullStr | What’s in the message? An analysis of themes and features used in vaping prevention messages |
| title_full_unstemmed | What’s in the message? An analysis of themes and features used in vaping prevention messages |
| title_short | What’s in the message? An analysis of themes and features used in vaping prevention messages |
| title_sort | what s in the message an analysis of themes and features used in vaping prevention messages |
| topic | Electronic cigarettes Vaping Youth Adolescents Prevention |
| url | http://www.sciencedirect.com/science/article/pii/S2352853221000675 |
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