INFORMATIVE TECHNOLOGIES IN ESTIMATION OF T HE P HARMACEUTICAL MARKET

An analytical study of methodologies of integral pharmaceutical market analysis is undertaken. It’s offered to use as an additional indicator of the pharmaceutical market state the trend of morbidity indexes of socially significant diseases. High informational value has also distribution curve of re...

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Bibliographic Details
Main Author: L. Yu. Babintseva
Format: Article
Language:English
Published: Ukrmedknyha Publishing House 2013-11-01
Series:Medična Informatika ta Inženerìâ
Online Access:http://ojs.tdmu.edu.ua/index.php/here/article/view/1703
Description
Summary:An analytical study of methodologies of integral pharmaceutical market analysis is undertaken. It’s offered to use as an additional indicator of the pharmaceutical market state the trend of morbidity indexes of socially significant diseases. High informational value has also distribution curve of rendering harm risks of patients in the dynamics. A new approach to the analysis of the pharmaceutical market based on the trend characteristics’ may become the main in the decision- making.
ISSN:1996-1960
1997-7468