Consumer perceptions and assessments of the local range of bio-based building products for renovation and refurbishment in Germany
Using bio-based building products for renovation and refurbishment contributes to a bioeconomy. As private consumers mainly buy building products at local hardware stores, it is essential to consider the local supply situation. This qualitative study analyzes the local range of bio-based building pr...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2024-11-01
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| Series: | EFB Bioeconomy Journal |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2667041024000016 |
| _version_ | 1797334708742258688 |
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| author | Julia Ruf Klaus Menrad Agnes Emberger-Klein |
| author_facet | Julia Ruf Klaus Menrad Agnes Emberger-Klein |
| author_sort | Julia Ruf |
| collection | DOAJ |
| description | Using bio-based building products for renovation and refurbishment contributes to a bioeconomy. As private consumers mainly buy building products at local hardware stores, it is essential to consider the local supply situation. This qualitative study analyzes the local range of bio-based building products for renovation and refurbishment and related consumer perceptions and assessments in two case cities in Germany. The study results reveal that consumers face high search costs, the range of products is primarily narrow, and their placement and presentation are unfavorable. Manufacturers can use the study results and invest in classical marketing strategies, and initiate pull strategies with consumers for bio-based building products. This could motivate retailers to increase the range and improve the placement and presentation of such products. Finally, policymakers can apply the insights from this study to educational campaigns and the promotion of quality labels in this field. |
| first_indexed | 2024-03-08T08:25:06Z |
| format | Article |
| id | doaj.art-049e93fad4ec43bb884494c373d78b3a |
| institution | Directory Open Access Journal |
| issn | 2667-0410 |
| language | English |
| last_indexed | 2024-03-08T08:25:06Z |
| publishDate | 2024-11-01 |
| publisher | Elsevier |
| record_format | Article |
| series | EFB Bioeconomy Journal |
| spelling | doaj.art-049e93fad4ec43bb884494c373d78b3a2024-02-02T04:40:37ZengElsevierEFB Bioeconomy Journal2667-04102024-11-014100063Consumer perceptions and assessments of the local range of bio-based building products for renovation and refurbishment in GermanyJulia Ruf0Klaus Menrad1Agnes Emberger-Klein2Corresponding author.; Chair of Marketing and Management of Biogenic Resources, TUM Campus Straubing, Weihenstephan-Triesdorf University of Applied Sciences, Am Essigberg 3, 94315 Straubing, GermanyChair of Marketing and Management of Biogenic Resources, TUM Campus Straubing, Weihenstephan-Triesdorf University of Applied Sciences, Am Essigberg 3, 94315 Straubing, GermanyChair of Marketing and Management of Biogenic Resources, TUM Campus Straubing, Weihenstephan-Triesdorf University of Applied Sciences, Am Essigberg 3, 94315 Straubing, GermanyUsing bio-based building products for renovation and refurbishment contributes to a bioeconomy. As private consumers mainly buy building products at local hardware stores, it is essential to consider the local supply situation. This qualitative study analyzes the local range of bio-based building products for renovation and refurbishment and related consumer perceptions and assessments in two case cities in Germany. The study results reveal that consumers face high search costs, the range of products is primarily narrow, and their placement and presentation are unfavorable. Manufacturers can use the study results and invest in classical marketing strategies, and initiate pull strategies with consumers for bio-based building products. This could motivate retailers to increase the range and improve the placement and presentation of such products. Finally, policymakers can apply the insights from this study to educational campaigns and the promotion of quality labels in this field.http://www.sciencedirect.com/science/article/pii/S2667041024000016bio-based productsbioeconomybuilding productslocal rangeconsumerrenovation and refurbishment |
| spellingShingle | Julia Ruf Klaus Menrad Agnes Emberger-Klein Consumer perceptions and assessments of the local range of bio-based building products for renovation and refurbishment in Germany EFB Bioeconomy Journal bio-based products bioeconomy building products local range consumer renovation and refurbishment |
| title | Consumer perceptions and assessments of the local range of bio-based building products for renovation and refurbishment in Germany |
| title_full | Consumer perceptions and assessments of the local range of bio-based building products for renovation and refurbishment in Germany |
| title_fullStr | Consumer perceptions and assessments of the local range of bio-based building products for renovation and refurbishment in Germany |
| title_full_unstemmed | Consumer perceptions and assessments of the local range of bio-based building products for renovation and refurbishment in Germany |
| title_short | Consumer perceptions and assessments of the local range of bio-based building products for renovation and refurbishment in Germany |
| title_sort | consumer perceptions and assessments of the local range of bio based building products for renovation and refurbishment in germany |
| topic | bio-based products bioeconomy building products local range consumer renovation and refurbishment |
| url | http://www.sciencedirect.com/science/article/pii/S2667041024000016 |
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