Exposure or pandemic effect: Export boom in instant noodles from South Korea during COVID‐19
Abstract Amid the pandemic, it is crucial to comprehend both people's preferred food choices and the factors influencing food consumption. This understanding not only guarantees a stable food supply but also plays a pivotal role in economic recovery during times of recession. In 2020, South Kor...
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Format: | Article |
Language: | English |
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Wiley
2023-12-01
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Series: | Food Science & Nutrition |
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Online Access: | https://doi.org/10.1002/fsn3.3724 |
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author | Yin‐Hua Quan Jeong‐Bin Im |
author_facet | Yin‐Hua Quan Jeong‐Bin Im |
author_sort | Yin‐Hua Quan |
collection | DOAJ |
description | Abstract Amid the pandemic, it is crucial to comprehend both people's preferred food choices and the factors influencing food consumption. This understanding not only guarantees a stable food supply but also plays a pivotal role in economic recovery during times of recession. In 2020, South Korean instant noodles experienced an unprecedented surge in exports, catapulting the nation to the forefront of the global instant noodle market. The surge in the popularity of instant noodles during the pandemic can be partly attributed to their unique characteristics. However, the South Korean film Parasite, which garnered global acclaim around the same time, prominently featured instant noodle products. This exposure led to an extraordinary increase in internet searches for Korean‐brand instant noodles. Therefore, this study utilized an interrupted time series model to investigate whether the surge in South Korean instant noodle exports was primarily a result of the 2019 coronavirus pandemic or the influence of the film. Our estimations indicate that the film's exposure effect predominantly explains the export boom of South Korean instant noodles. |
first_indexed | 2024-03-08T22:53:09Z |
format | Article |
id | doaj.art-04b4da9d514d4c889f906964cbc5dcf4 |
institution | Directory Open Access Journal |
issn | 2048-7177 |
language | English |
last_indexed | 2024-03-08T22:53:09Z |
publishDate | 2023-12-01 |
publisher | Wiley |
record_format | Article |
series | Food Science & Nutrition |
spelling | doaj.art-04b4da9d514d4c889f906964cbc5dcf42023-12-16T07:01:19ZengWileyFood Science & Nutrition2048-71772023-12-0111128043805910.1002/fsn3.3724Exposure or pandemic effect: Export boom in instant noodles from South Korea during COVID‐19Yin‐Hua Quan0Jeong‐Bin Im1Seoul National University College of Agriculture and Life Sciences Seoul KoreaSeoul National University College of Agriculture and Life Sciences Seoul KoreaAbstract Amid the pandemic, it is crucial to comprehend both people's preferred food choices and the factors influencing food consumption. This understanding not only guarantees a stable food supply but also plays a pivotal role in economic recovery during times of recession. In 2020, South Korean instant noodles experienced an unprecedented surge in exports, catapulting the nation to the forefront of the global instant noodle market. The surge in the popularity of instant noodles during the pandemic can be partly attributed to their unique characteristics. However, the South Korean film Parasite, which garnered global acclaim around the same time, prominently featured instant noodle products. This exposure led to an extraordinary increase in internet searches for Korean‐brand instant noodles. Therefore, this study utilized an interrupted time series model to investigate whether the surge in South Korean instant noodle exports was primarily a result of the 2019 coronavirus pandemic or the influence of the film. Our estimations indicate that the film's exposure effect predominantly explains the export boom of South Korean instant noodles.https://doi.org/10.1002/fsn3.3724COVID‐19exposure effectinstant noodle exportKorean wavepandemic effect |
spellingShingle | Yin‐Hua Quan Jeong‐Bin Im Exposure or pandemic effect: Export boom in instant noodles from South Korea during COVID‐19 Food Science & Nutrition COVID‐19 exposure effect instant noodle export Korean wave pandemic effect |
title | Exposure or pandemic effect: Export boom in instant noodles from South Korea during COVID‐19 |
title_full | Exposure or pandemic effect: Export boom in instant noodles from South Korea during COVID‐19 |
title_fullStr | Exposure or pandemic effect: Export boom in instant noodles from South Korea during COVID‐19 |
title_full_unstemmed | Exposure or pandemic effect: Export boom in instant noodles from South Korea during COVID‐19 |
title_short | Exposure or pandemic effect: Export boom in instant noodles from South Korea during COVID‐19 |
title_sort | exposure or pandemic effect export boom in instant noodles from south korea during covid 19 |
topic | COVID‐19 exposure effect instant noodle export Korean wave pandemic effect |
url | https://doi.org/10.1002/fsn3.3724 |
work_keys_str_mv | AT yinhuaquan exposureorpandemiceffectexportboomininstantnoodlesfromsouthkoreaduringcovid19 AT jeongbinim exposureorpandemiceffectexportboomininstantnoodlesfromsouthkoreaduringcovid19 |