Exposure or pandemic effect: Export boom in instant noodles from South Korea during COVID‐19

Abstract Amid the pandemic, it is crucial to comprehend both people's preferred food choices and the factors influencing food consumption. This understanding not only guarantees a stable food supply but also plays a pivotal role in economic recovery during times of recession. In 2020, South Kor...

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Main Authors: Yin‐Hua Quan, Jeong‐Bin Im
Format: Article
Language:English
Published: Wiley 2023-12-01
Series:Food Science & Nutrition
Subjects:
Online Access:https://doi.org/10.1002/fsn3.3724
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author Yin‐Hua Quan
Jeong‐Bin Im
author_facet Yin‐Hua Quan
Jeong‐Bin Im
author_sort Yin‐Hua Quan
collection DOAJ
description Abstract Amid the pandemic, it is crucial to comprehend both people's preferred food choices and the factors influencing food consumption. This understanding not only guarantees a stable food supply but also plays a pivotal role in economic recovery during times of recession. In 2020, South Korean instant noodles experienced an unprecedented surge in exports, catapulting the nation to the forefront of the global instant noodle market. The surge in the popularity of instant noodles during the pandemic can be partly attributed to their unique characteristics. However, the South Korean film Parasite, which garnered global acclaim around the same time, prominently featured instant noodle products. This exposure led to an extraordinary increase in internet searches for Korean‐brand instant noodles. Therefore, this study utilized an interrupted time series model to investigate whether the surge in South Korean instant noodle exports was primarily a result of the 2019 coronavirus pandemic or the influence of the film. Our estimations indicate that the film's exposure effect predominantly explains the export boom of South Korean instant noodles.
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spelling doaj.art-04b4da9d514d4c889f906964cbc5dcf42023-12-16T07:01:19ZengWileyFood Science & Nutrition2048-71772023-12-0111128043805910.1002/fsn3.3724Exposure or pandemic effect: Export boom in instant noodles from South Korea during COVID‐19Yin‐Hua Quan0Jeong‐Bin Im1Seoul National University College of Agriculture and Life Sciences Seoul KoreaSeoul National University College of Agriculture and Life Sciences Seoul KoreaAbstract Amid the pandemic, it is crucial to comprehend both people's preferred food choices and the factors influencing food consumption. This understanding not only guarantees a stable food supply but also plays a pivotal role in economic recovery during times of recession. In 2020, South Korean instant noodles experienced an unprecedented surge in exports, catapulting the nation to the forefront of the global instant noodle market. The surge in the popularity of instant noodles during the pandemic can be partly attributed to their unique characteristics. However, the South Korean film Parasite, which garnered global acclaim around the same time, prominently featured instant noodle products. This exposure led to an extraordinary increase in internet searches for Korean‐brand instant noodles. Therefore, this study utilized an interrupted time series model to investigate whether the surge in South Korean instant noodle exports was primarily a result of the 2019 coronavirus pandemic or the influence of the film. Our estimations indicate that the film's exposure effect predominantly explains the export boom of South Korean instant noodles.https://doi.org/10.1002/fsn3.3724COVID‐19exposure effectinstant noodle exportKorean wavepandemic effect
spellingShingle Yin‐Hua Quan
Jeong‐Bin Im
Exposure or pandemic effect: Export boom in instant noodles from South Korea during COVID‐19
Food Science & Nutrition
COVID‐19
exposure effect
instant noodle export
Korean wave
pandemic effect
title Exposure or pandemic effect: Export boom in instant noodles from South Korea during COVID‐19
title_full Exposure or pandemic effect: Export boom in instant noodles from South Korea during COVID‐19
title_fullStr Exposure or pandemic effect: Export boom in instant noodles from South Korea during COVID‐19
title_full_unstemmed Exposure or pandemic effect: Export boom in instant noodles from South Korea during COVID‐19
title_short Exposure or pandemic effect: Export boom in instant noodles from South Korea during COVID‐19
title_sort exposure or pandemic effect export boom in instant noodles from south korea during covid 19
topic COVID‐19
exposure effect
instant noodle export
Korean wave
pandemic effect
url https://doi.org/10.1002/fsn3.3724
work_keys_str_mv AT yinhuaquan exposureorpandemiceffectexportboomininstantnoodlesfromsouthkoreaduringcovid19
AT jeongbinim exposureorpandemiceffectexportboomininstantnoodlesfromsouthkoreaduringcovid19