Emergent Typologies of Small Businesses in a Multi-ethnic Wet Market in Malaysia: A Phenomenological Study

Small businesses are an invaluable source of local knowledge that provide insights into indigenous commercial, cultural and social values and beliefs.  This article explores various emergent typologies of small businesses in a multi-ethnic Southeast Asian wet market principally with regards to their...

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Main Author: Teik Aun Wong
Format: Article
Language:English
Published: CSRC Publishing 2019-06-01
Series:Journal of Business and Social Review in Emerging Economies
Subjects:
Online Access:https://publishing.globalcsrc.org/ojs/index.php/jbsee/article/view/620
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author Teik Aun Wong
author_facet Teik Aun Wong
author_sort Teik Aun Wong
collection DOAJ
description Small businesses are an invaluable source of local knowledge that provide insights into indigenous commercial, cultural and social values and beliefs.  This article explores various emergent typologies of small businesses in a multi-ethnic Southeast Asian wet market principally with regards to their social responsibility and sustainability.  The field site is Jelutong wet market in Penang, Malaysia.  The philosophical and methodological framework is phenomenology, and principal data-collection tool is semi-structured interview.  Thirty (30) primary interviews and five (5) verification interviews were conducted in various local languages and dialects.  Three (3) typologies emerged and named the Lifestyle, Livelihood and Legacy typologies.    Identifying and understanding these three (3) typologies in small businesses provide important inputs for public policy.
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spelling doaj.art-04b5e9b3e6df48ff873ff719df33b3a72022-12-21T21:09:42ZengCSRC PublishingJournal of Business and Social Review in Emerging Economies2519-089X2519-03262019-06-015110.26710/jbsee.v5i1.620Emergent Typologies of Small Businesses in a Multi-ethnic Wet Market in Malaysia: A Phenomenological StudyTeik Aun Wong0Inti International College PenangSmall businesses are an invaluable source of local knowledge that provide insights into indigenous commercial, cultural and social values and beliefs.  This article explores various emergent typologies of small businesses in a multi-ethnic Southeast Asian wet market principally with regards to their social responsibility and sustainability.  The field site is Jelutong wet market in Penang, Malaysia.  The philosophical and methodological framework is phenomenology, and principal data-collection tool is semi-structured interview.  Thirty (30) primary interviews and five (5) verification interviews were conducted in various local languages and dialects.  Three (3) typologies emerged and named the Lifestyle, Livelihood and Legacy typologies.    Identifying and understanding these three (3) typologies in small businesses provide important inputs for public policy.https://publishing.globalcsrc.org/ojs/index.php/jbsee/article/view/620Small BusinessSocial ResponsibilityTypologyPhenomenologyWet Market
spellingShingle Teik Aun Wong
Emergent Typologies of Small Businesses in a Multi-ethnic Wet Market in Malaysia: A Phenomenological Study
Journal of Business and Social Review in Emerging Economies
Small Business
Social Responsibility
Typology
Phenomenology
Wet Market
title Emergent Typologies of Small Businesses in a Multi-ethnic Wet Market in Malaysia: A Phenomenological Study
title_full Emergent Typologies of Small Businesses in a Multi-ethnic Wet Market in Malaysia: A Phenomenological Study
title_fullStr Emergent Typologies of Small Businesses in a Multi-ethnic Wet Market in Malaysia: A Phenomenological Study
title_full_unstemmed Emergent Typologies of Small Businesses in a Multi-ethnic Wet Market in Malaysia: A Phenomenological Study
title_short Emergent Typologies of Small Businesses in a Multi-ethnic Wet Market in Malaysia: A Phenomenological Study
title_sort emergent typologies of small businesses in a multi ethnic wet market in malaysia a phenomenological study
topic Small Business
Social Responsibility
Typology
Phenomenology
Wet Market
url https://publishing.globalcsrc.org/ojs/index.php/jbsee/article/view/620
work_keys_str_mv AT teikaunwong emergenttypologiesofsmallbusinessesinamultiethnicwetmarketinmalaysiaaphenomenologicalstudy