A comparative analysis of followers' engagements on bilingual tweets using regression-text mining approach. A case of Tanzanian-based airlines
Business entities utilize multiple languages on social media for marketing, promotions, and communication. The impact of utilizing one language over the other on engagements has not been well explored. This study applied a regression-text mining approach to over 3000 Tanzanian-based airlines' t...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2022-11-01
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| Series: | International Journal of Information Management Data Insights |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2667096822000660 |