Methodology of a marketing research of Internet users
Strengthening of a trend of development in Russia of internet marketing and, as a result, increase of relevance of carrying out highly professional marketing researches in the web environment has been considered. The article is aimed at identification of methodological specifics of a marketing resea...
Main Author: | I. Yu. Alexandrova |
---|---|
Format: | Article |
Language: | Russian |
Published: |
State University of Management
2019-05-01
|
Series: | E-Management |
Subjects: | |
Online Access: | https://e-management.guu.ru/jour/article/view/23 |
Similar Items
-
Online Focus Groups for the Development of a Usability Evaluation Tool: Lessons Learned
by: Zahra Galavi, et al.
Published: (2023-09-01) -
Investigating the Digital Experience of Internet Banking Users Using the Heuristic Approach
by: banafsheh seyyedkobari, et al.
Published: (2019-08-01) -
Online Marketing Communication of Polish National Art Museums in Comparison to Selected European Museums
by: Śmiałowicz Katarzyna
Published: (2020-09-01) -
Exploring usability principles for educational online courses: a case study on an open platform for online education
by: Kateryna V. Vlasenko, et al.
Published: (2023-06-01) -
Dentistry website analysis: An overview of the content of formulated questions and answers
by: Peivand Bastani, et al.
Published: (2022-08-01)