ECONOMIC CRISIS AND THE COMPETITIVENESS OF TRANSNATIONAL COMPANIES

In crisis situations, the competitiveness of transnational companies becomes a particularly complex concept, due to the fact that said business entities are continuously moving within the context of internationalization and increasing use of global strategies. Given the current economic context, one...

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Podrobná bibliografie
Hlavní autoři: LIVIU RADU, CARMEN RADU
Médium: Článek
Jazyk:English
Vydáno: Nicolae Titulescu University Publishing House 2012-05-01
Edice:Challenges of the Knowledge Society
Témata:
On-line přístup:http://cks.univnt.ro/uploads/cks_2012_articles/index.php?dir=02_economics%2F&download=cks_2012_economics_art_017.pdf