Factors Influencing Repurchase Intention in Drive-Through Fast Food: A Structural Equation Modeling Approach
The drive-through fast-food industry has been one of the fastest businesses growing over the past decades in developing countries, including the Philippines. The purpose of this study was to evaluate factors influencing costumers’ repurchase intention in a drive-through fast food in the Philippines...
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| Format: | Article |
| Language: | English |
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MDPI AG
2021-05-01
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| Series: | Foods |
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| Online Access: | https://www.mdpi.com/2304-8158/10/6/1205 |
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| author | Yogi Tri Prasetyo Allysa Mae Castillo Louie John Salonga John Allen Sia Thanatorn Chuenyindee Michael Nayat Young Satria Fadil Persada Bobby Ardiansyah Miraja Anak Agung Ngurah Perwira Redi |
| author_facet | Yogi Tri Prasetyo Allysa Mae Castillo Louie John Salonga John Allen Sia Thanatorn Chuenyindee Michael Nayat Young Satria Fadil Persada Bobby Ardiansyah Miraja Anak Agung Ngurah Perwira Redi |
| author_sort | Yogi Tri Prasetyo |
| collection | DOAJ |
| description | The drive-through fast-food industry has been one of the fastest businesses growing over the past decades in developing countries, including the Philippines. The purpose of this study was to evaluate factors influencing costumers’ repurchase intention in a drive-through fast food in the Philippines by utilizing the structural equation modeling (SEM) approach. A total of 305 Filipinos answered the online questionnaire, which contained 38 questions. The results of SEM indicated that subjective appetite (SA) was found to have a significant direct effect on menu options (MO). Consequently, MO was found to have significant direct effects on imagery elaboration (IE), vividness (VV), and convenience (CO), and an indirect effect on order accuracy (OA). Finally, SA, MO, IE, VV, OA, and CO were found to have significant effects on satisfaction (S), which subsequently led to loyalty (L) and repurchase intention (RI). Interestingly, MO was found to have the highest indirect effect on RI, indicating that MO is an important consideration for RI. This is the first comprehensive study evaluating drive-through fast food in the Philippines. The causal relationships of the present study can be applied and extended to evaluate the repurchase intention of drive-through fast food in other countries. |
| first_indexed | 2024-03-10T11:00:05Z |
| format | Article |
| id | doaj.art-04c5e1be72c8403b8327adc02f73bd14 |
| institution | Directory Open Access Journal |
| issn | 2304-8158 |
| language | English |
| last_indexed | 2024-03-10T11:00:05Z |
| publishDate | 2021-05-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Foods |
| spelling | doaj.art-04c5e1be72c8403b8327adc02f73bd142023-11-21T21:33:34ZengMDPI AGFoods2304-81582021-05-01106120510.3390/foods10061205Factors Influencing Repurchase Intention in Drive-Through Fast Food: A Structural Equation Modeling ApproachYogi Tri Prasetyo0Allysa Mae Castillo1Louie John Salonga2John Allen Sia3Thanatorn Chuenyindee4Michael Nayat Young5Satria Fadil Persada6Bobby Ardiansyah Miraja7Anak Agung Ngurah Perwira Redi8School of Industrial Engineering and Engineering Management, Mapúa University, 658 Muralla St., Intramuros, Manila 1002, PhilippinesSchool of Industrial Engineering and Engineering Management, Mapúa University, 658 Muralla St., Intramuros, Manila 1002, PhilippinesSchool of Industrial Engineering and Engineering Management, Mapúa University, 658 Muralla St., Intramuros, Manila 1002, PhilippinesSchool of Industrial Engineering and Engineering Management, Mapúa University, 658 Muralla St., Intramuros, Manila 1002, PhilippinesSchool of Industrial Engineering and Engineering Management, Mapúa University, 658 Muralla St., Intramuros, Manila 1002, PhilippinesSchool of Industrial Engineering and Engineering Management, Mapúa University, 658 Muralla St., Intramuros, Manila 1002, PhilippinesDepartment of Business Management, Institut Teknologi Sepuluh November, Kampus ITS Sukolilo, Surabaya 60111, IndonesiaDepartment of Business Management, Institut Teknologi Sepuluh November, Kampus ITS Sukolilo, Surabaya 60111, IndonesiaBINUS Graduate Program—Master of Industrial Engineering, Industrial Engineering Department, Bina Nusantara University, Jakarta 11480, IndonesiaThe drive-through fast-food industry has been one of the fastest businesses growing over the past decades in developing countries, including the Philippines. The purpose of this study was to evaluate factors influencing costumers’ repurchase intention in a drive-through fast food in the Philippines by utilizing the structural equation modeling (SEM) approach. A total of 305 Filipinos answered the online questionnaire, which contained 38 questions. The results of SEM indicated that subjective appetite (SA) was found to have a significant direct effect on menu options (MO). Consequently, MO was found to have significant direct effects on imagery elaboration (IE), vividness (VV), and convenience (CO), and an indirect effect on order accuracy (OA). Finally, SA, MO, IE, VV, OA, and CO were found to have significant effects on satisfaction (S), which subsequently led to loyalty (L) and repurchase intention (RI). Interestingly, MO was found to have the highest indirect effect on RI, indicating that MO is an important consideration for RI. This is the first comprehensive study evaluating drive-through fast food in the Philippines. The causal relationships of the present study can be applied and extended to evaluate the repurchase intention of drive-through fast food in other countries.https://www.mdpi.com/2304-8158/10/6/1205drive-throughfast foodstructural equation modelingextended elaboration-intrusion theoryrepurchase intention |
| spellingShingle | Yogi Tri Prasetyo Allysa Mae Castillo Louie John Salonga John Allen Sia Thanatorn Chuenyindee Michael Nayat Young Satria Fadil Persada Bobby Ardiansyah Miraja Anak Agung Ngurah Perwira Redi Factors Influencing Repurchase Intention in Drive-Through Fast Food: A Structural Equation Modeling Approach Foods drive-through fast food structural equation modeling extended elaboration-intrusion theory repurchase intention |
| title | Factors Influencing Repurchase Intention in Drive-Through Fast Food: A Structural Equation Modeling Approach |
| title_full | Factors Influencing Repurchase Intention in Drive-Through Fast Food: A Structural Equation Modeling Approach |
| title_fullStr | Factors Influencing Repurchase Intention in Drive-Through Fast Food: A Structural Equation Modeling Approach |
| title_full_unstemmed | Factors Influencing Repurchase Intention in Drive-Through Fast Food: A Structural Equation Modeling Approach |
| title_short | Factors Influencing Repurchase Intention in Drive-Through Fast Food: A Structural Equation Modeling Approach |
| title_sort | factors influencing repurchase intention in drive through fast food a structural equation modeling approach |
| topic | drive-through fast food structural equation modeling extended elaboration-intrusion theory repurchase intention |
| url | https://www.mdpi.com/2304-8158/10/6/1205 |
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