Emotions Toward Sustainable Innovations: A Matter of Value Congruence
Public resistance to sustainable innovations is oftentimes accompanied by strong negative emotions. Therefore, it is essential to better understand the underlying factors of emotions toward sustainable innovations to facilitate their successful implementation. Based on the Value-Innovation-Congruenc...
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Frontiers Media S.A.
2021-07-01
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Series: | Frontiers in Psychology |
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Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2021.661314/full |
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author | Nadja Contzen Nadja Contzen Goda Perlaviciute Pantea Sadat-Razavi Linda Steg |
author_facet | Nadja Contzen Nadja Contzen Goda Perlaviciute Pantea Sadat-Razavi Linda Steg |
author_sort | Nadja Contzen |
collection | DOAJ |
description | Public resistance to sustainable innovations is oftentimes accompanied by strong negative emotions. Therefore, it is essential to better understand the underlying factors of emotions toward sustainable innovations to facilitate their successful implementation. Based on the Value-Innovation-Congruence model of Emotional responses (VICE model), we argue that positive and negative emotions toward innovations reflect whether innovations are congruent or incongruent with (i.e., support or threaten) people's core values. We tested our reasoning in two experimental studies (N = 114 and N = 246), by asking participants to evaluate innovations whose characteristics were either congruent or incongruent with egoistic values (study 1) or with biospheric values (study 1 and study 2). In line with the VICE model, we found overall that the more an innovation was perceived to have characteristics congruent with these values, and biospheric values in particular, the stronger positive and the weaker negative emotions they experienced toward the innovation, especially the more strongly people endorsed these values. Emotions, in turn, were related with acceptability of innovations. Our findings highlight that emotions toward innovations can have a systematic basis in people's values that can be addressed to ensure responsible decision-making on sustainable innovations. |
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format | Article |
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institution | Directory Open Access Journal |
issn | 1664-1078 |
language | English |
last_indexed | 2024-12-16T17:17:49Z |
publishDate | 2021-07-01 |
publisher | Frontiers Media S.A. |
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series | Frontiers in Psychology |
spelling | doaj.art-04d3c6359ca6475c95c140209fa73ddf2022-12-21T22:23:14ZengFrontiers Media S.A.Frontiers in Psychology1664-10782021-07-011210.3389/fpsyg.2021.661314661314Emotions Toward Sustainable Innovations: A Matter of Value CongruenceNadja Contzen0Nadja Contzen1Goda Perlaviciute2Pantea Sadat-Razavi3Linda Steg4Department of Psychology, Faculty of Behavioural and Social Sciences, University of Groningen, Groningen, NetherlandsDepartment Environmental Social Sciences, Eawag: Swiss Federal Institute of Aquatic Science and Technology, Duebendorf, SwitzerlandDepartment of Psychology, Faculty of Behavioural and Social Sciences, University of Groningen, Groningen, NetherlandsDepartment of Psychology, Faculty of Behavioural and Social Sciences, University of Groningen, Groningen, NetherlandsDepartment of Psychology, Faculty of Behavioural and Social Sciences, University of Groningen, Groningen, NetherlandsPublic resistance to sustainable innovations is oftentimes accompanied by strong negative emotions. Therefore, it is essential to better understand the underlying factors of emotions toward sustainable innovations to facilitate their successful implementation. Based on the Value-Innovation-Congruence model of Emotional responses (VICE model), we argue that positive and negative emotions toward innovations reflect whether innovations are congruent or incongruent with (i.e., support or threaten) people's core values. We tested our reasoning in two experimental studies (N = 114 and N = 246), by asking participants to evaluate innovations whose characteristics were either congruent or incongruent with egoistic values (study 1) or with biospheric values (study 1 and study 2). In line with the VICE model, we found overall that the more an innovation was perceived to have characteristics congruent with these values, and biospheric values in particular, the stronger positive and the weaker negative emotions they experienced toward the innovation, especially the more strongly people endorsed these values. Emotions, in turn, were related with acceptability of innovations. Our findings highlight that emotions toward innovations can have a systematic basis in people's values that can be addressed to ensure responsible decision-making on sustainable innovations.https://www.frontiersin.org/articles/10.3389/fpsyg.2021.661314/fullsustainable innovationsemotional responsesvaluesvalue implicationsacceptability |
spellingShingle | Nadja Contzen Nadja Contzen Goda Perlaviciute Pantea Sadat-Razavi Linda Steg Emotions Toward Sustainable Innovations: A Matter of Value Congruence Frontiers in Psychology sustainable innovations emotional responses values value implications acceptability |
title | Emotions Toward Sustainable Innovations: A Matter of Value Congruence |
title_full | Emotions Toward Sustainable Innovations: A Matter of Value Congruence |
title_fullStr | Emotions Toward Sustainable Innovations: A Matter of Value Congruence |
title_full_unstemmed | Emotions Toward Sustainable Innovations: A Matter of Value Congruence |
title_short | Emotions Toward Sustainable Innovations: A Matter of Value Congruence |
title_sort | emotions toward sustainable innovations a matter of value congruence |
topic | sustainable innovations emotional responses values value implications acceptability |
url | https://www.frontiersin.org/articles/10.3389/fpsyg.2021.661314/full |
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