The Impact of Narrative Strategy on Promoting HPV Vaccination among College Students in Korea: The Role of Anticipated Regret
Human papillomavirus (HPV) vaccine hesitancy contributes to unsatisfactory vaccination coverage in Korea despite its high efficacy in preventing various diseases including cervical cancer. To enhance HPV vaccine uptake, effective communication with the public is key. To develop effective health prom...
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| Format: | Article |
| Language: | English |
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MDPI AG
2020-04-01
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| Series: | Vaccines |
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| Online Access: | https://www.mdpi.com/2076-393X/8/2/176 |
| _version_ | 1797570937209487360 |
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| author | Jarim Kim |
| author_facet | Jarim Kim |
| author_sort | Jarim Kim |
| collection | DOAJ |
| description | Human papillomavirus (HPV) vaccine hesitancy contributes to unsatisfactory vaccination coverage in Korea despite its high efficacy in preventing various diseases including cervical cancer. To enhance HPV vaccine uptake, effective communication with the public is key. To develop effective health promotion messages, this study examined the effects of message format on attitudes and intentions toward HPV vaccination, specifically focusing on anticipated action and inaction regrets. It employed a randomized experimental message design format (narrative versus didactic messages). A total of 222 Korean undergraduate students who had not received the HPV shot participated in the experiment. The results showed that didactic messages produce greater anticipated inaction regret, which further influences HPV vaccination attitudes and behaviors. Anticipated regret could potentially explain mixed narrative effects across health behaviors as described in existing literature. |
| first_indexed | 2024-03-10T20:33:31Z |
| format | Article |
| id | doaj.art-04db6707eb4c4b139a79d397c72be438 |
| institution | Directory Open Access Journal |
| issn | 2076-393X |
| language | English |
| last_indexed | 2024-03-10T20:33:31Z |
| publishDate | 2020-04-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Vaccines |
| spelling | doaj.art-04db6707eb4c4b139a79d397c72be4382023-11-19T21:12:49ZengMDPI AGVaccines2076-393X2020-04-018217610.3390/vaccines8020176The Impact of Narrative Strategy on Promoting HPV Vaccination among College Students in Korea: The Role of Anticipated RegretJarim Kim0Department of Communication, Yonsei University, 50 Yonsei-ro, Seodaemun-gu, Seoul 03722, KoreaHuman papillomavirus (HPV) vaccine hesitancy contributes to unsatisfactory vaccination coverage in Korea despite its high efficacy in preventing various diseases including cervical cancer. To enhance HPV vaccine uptake, effective communication with the public is key. To develop effective health promotion messages, this study examined the effects of message format on attitudes and intentions toward HPV vaccination, specifically focusing on anticipated action and inaction regrets. It employed a randomized experimental message design format (narrative versus didactic messages). A total of 222 Korean undergraduate students who had not received the HPV shot participated in the experiment. The results showed that didactic messages produce greater anticipated inaction regret, which further influences HPV vaccination attitudes and behaviors. Anticipated regret could potentially explain mixed narrative effects across health behaviors as described in existing literature.https://www.mdpi.com/2076-393X/8/2/176narrativecommunication strategyanticipated regrethealth communicationHPVvaccine |
| spellingShingle | Jarim Kim The Impact of Narrative Strategy on Promoting HPV Vaccination among College Students in Korea: The Role of Anticipated Regret Vaccines narrative communication strategy anticipated regret health communication HPV vaccine |
| title | The Impact of Narrative Strategy on Promoting HPV Vaccination among College Students in Korea: The Role of Anticipated Regret |
| title_full | The Impact of Narrative Strategy on Promoting HPV Vaccination among College Students in Korea: The Role of Anticipated Regret |
| title_fullStr | The Impact of Narrative Strategy on Promoting HPV Vaccination among College Students in Korea: The Role of Anticipated Regret |
| title_full_unstemmed | The Impact of Narrative Strategy on Promoting HPV Vaccination among College Students in Korea: The Role of Anticipated Regret |
| title_short | The Impact of Narrative Strategy on Promoting HPV Vaccination among College Students in Korea: The Role of Anticipated Regret |
| title_sort | impact of narrative strategy on promoting hpv vaccination among college students in korea the role of anticipated regret |
| topic | narrative communication strategy anticipated regret health communication HPV vaccine |
| url | https://www.mdpi.com/2076-393X/8/2/176 |
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