Adventure tourists in Pretoria, South Africa: A demographic profile
Adventure activities and experiences constantly evolve because individuals, motives, behaviours, and experiences differ and change over time. In order to assist adventure tourism companies to promote and sell specific activities and experiences that will meet the specific needs and wants of th...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2014-01-01
|
| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: |
http://www.ajhtl.com/uploads/7/1/6/3/7163688/article_2_vol_3_2_july_2014.pdf
|
| _version_ | 1818358014547066880 |
|---|---|
| author | MJ Lötter S Geldenhuys M Potgieter |
| author_facet | MJ Lötter S Geldenhuys M Potgieter |
| author_sort | MJ Lötter |
| collection | DOAJ |
| description | Adventure activities and experiences constantly evolve because individuals, motives, behaviours, and
experiences differ and change over time. In order to assist adventure tourism companies to promote and
sell specific activities and experiences that will meet the specific needs and wants of their identified target
markets, this paper focuses on the demographic profile of adventure tourists who used the
products/services of adventure tourism companies within Pretoria, South Africa. The realised sample was
234, providing a 93.6% response rate. The research instrument used was a self-completing
questionnaire. Based on the results, these adventure tourists were Afrikaans speaking individuals
between the ages of twenty-eight and forty-nine years. Their households consisted of two to four people
and there were generally two income earners per household. This study established that there is a need
for further researching of comprehensive adventure tourist profiles. |
| first_indexed | 2024-12-13T20:22:16Z |
| format | Article |
| id | doaj.art-04f79e50af704960be9c6060f528d63e |
| institution | Directory Open Access Journal |
| issn | 2223-814X |
| language | English |
| last_indexed | 2024-12-13T20:22:16Z |
| publishDate | 2014-01-01 |
| publisher | AfricaJournals |
| record_format | Article |
| series | African Journal of Hospitality, Tourism and Leisure |
| spelling | doaj.art-04f79e50af704960be9c6060f528d63e2022-12-21T23:32:39ZengAfricaJournalsAfrican Journal of Hospitality, Tourism and Leisure2223-814X2014-01-0132article_2_vol_3_2_2014Adventure tourists in Pretoria, South Africa: A demographic profileMJ Lötter0S Geldenhuys1M Potgieter2 Tshwane University of Technology Tshwane University of Technology Tshwane University of Technology Adventure activities and experiences constantly evolve because individuals, motives, behaviours, and experiences differ and change over time. In order to assist adventure tourism companies to promote and sell specific activities and experiences that will meet the specific needs and wants of their identified target markets, this paper focuses on the demographic profile of adventure tourists who used the products/services of adventure tourism companies within Pretoria, South Africa. The realised sample was 234, providing a 93.6% response rate. The research instrument used was a self-completing questionnaire. Based on the results, these adventure tourists were Afrikaans speaking individuals between the ages of twenty-eight and forty-nine years. Their households consisted of two to four people and there were generally two income earners per household. This study established that there is a need for further researching of comprehensive adventure tourist profiles. http://www.ajhtl.com/uploads/7/1/6/3/7163688/article_2_vol_3_2_july_2014.pdf tourism adventure tourism market segmentation demographic profile |
| spellingShingle | MJ Lötter S Geldenhuys M Potgieter Adventure tourists in Pretoria, South Africa: A demographic profile African Journal of Hospitality, Tourism and Leisure tourism adventure tourism market segmentation demographic profile |
| title | Adventure tourists in Pretoria, South Africa: A demographic profile |
| title_full | Adventure tourists in Pretoria, South Africa: A demographic profile |
| title_fullStr | Adventure tourists in Pretoria, South Africa: A demographic profile |
| title_full_unstemmed | Adventure tourists in Pretoria, South Africa: A demographic profile |
| title_short | Adventure tourists in Pretoria, South Africa: A demographic profile |
| title_sort | adventure tourists in pretoria south africa a demographic profile |
| topic | tourism adventure tourism market segmentation demographic profile |
| url |
http://www.ajhtl.com/uploads/7/1/6/3/7163688/article_2_vol_3_2_july_2014.pdf
|
| work_keys_str_mv | AT mjlotter adventuretouristsinpretoriasouthafricaademographicprofile AT sgeldenhuys adventuretouristsinpretoriasouthafricaademographicprofile AT mpotgieter adventuretouristsinpretoriasouthafricaademographicprofile |