Role of Agro-Food Products Marketing in the Development of Agro-Tourism
Through this paper, we aim to highlight marketing as the function that distinguishes the needs and aspirations of customers, that challenges the markets that can best be served and to create products, services and programs recommended in servicing these markets. Of all the definitions given to marke...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Ovidius University Press
2018-01-01
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| Series: | Ovidius University Annals: Economic Sciences Series |
| Subjects: | |
| Online Access: | http://stec.univ-ovidius.ro/html/anale/RO/wp-content/uploads/2019/02/2-3.pdf |
| _version_ | 1818241883951857664 |
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| author | Boiţă Marius Pribeanu Gheorghe Milutin Ionela Mihaela |
| author_facet | Boiţă Marius Pribeanu Gheorghe Milutin Ionela Mihaela |
| author_sort | Boiţă Marius |
| collection | DOAJ |
| description | Through this paper, we aim to highlight marketing as the function that distinguishes the needs and aspirations of customers, that challenges the markets that can best be served and to create products, services and programs recommended in servicing these markets. Of all the definitions given to marketing over time, it is clear that the purposes of marketing implementation are: ensuring consumer satisfaction and increasing the profitability of the business. The need for consumption is the primary element of demand, it has an objective character and is determined physiologically, socially, historically and psychologically. Agro-food products are especially designed to meet a physiologically determined need and provide, in addition to oxygen and fragmented water, the supply of nutrients to the human body. The agro-food demand of residents relates to physiological needs and is caused by endogenous and exogenous, equal and individual factors. |
| first_indexed | 2024-12-12T13:36:25Z |
| format | Article |
| id | doaj.art-050db8200b514925abd2e3d6d352d962 |
| institution | Directory Open Access Journal |
| issn | 2393-3127 2393-3127 |
| language | English |
| last_indexed | 2024-12-12T13:36:25Z |
| publishDate | 2018-01-01 |
| publisher | Ovidius University Press |
| record_format | Article |
| series | Ovidius University Annals: Economic Sciences Series |
| spelling | doaj.art-050db8200b514925abd2e3d6d352d9622022-12-22T00:22:55ZengOvidius University PressOvidius University Annals: Economic Sciences Series2393-31272393-31272018-01-01XVIII2383388Role of Agro-Food Products Marketing in the Development of Agro-TourismBoiţă Marius0Pribeanu Gheorghe1Milutin Ionela Mihaela2"Vasile Goldiş" Western University of Arad"Vasile Goldiş" Western University of AradWestern University of TimisoaraThrough this paper, we aim to highlight marketing as the function that distinguishes the needs and aspirations of customers, that challenges the markets that can best be served and to create products, services and programs recommended in servicing these markets. Of all the definitions given to marketing over time, it is clear that the purposes of marketing implementation are: ensuring consumer satisfaction and increasing the profitability of the business. The need for consumption is the primary element of demand, it has an objective character and is determined physiologically, socially, historically and psychologically. Agro-food products are especially designed to meet a physiologically determined need and provide, in addition to oxygen and fragmented water, the supply of nutrients to the human body. The agro-food demand of residents relates to physiological needs and is caused by endogenous and exogenous, equal and individual factors.http://stec.univ-ovidius.ro/html/anale/RO/wp-content/uploads/2019/02/2-3.pdfmarketingagro-tourismagricultural productdemandsatisfaction |
| spellingShingle | Boiţă Marius Pribeanu Gheorghe Milutin Ionela Mihaela Role of Agro-Food Products Marketing in the Development of Agro-Tourism Ovidius University Annals: Economic Sciences Series marketing agro-tourism agricultural product demand satisfaction |
| title | Role of Agro-Food Products Marketing in the Development of Agro-Tourism |
| title_full | Role of Agro-Food Products Marketing in the Development of Agro-Tourism |
| title_fullStr | Role of Agro-Food Products Marketing in the Development of Agro-Tourism |
| title_full_unstemmed | Role of Agro-Food Products Marketing in the Development of Agro-Tourism |
| title_short | Role of Agro-Food Products Marketing in the Development of Agro-Tourism |
| title_sort | role of agro food products marketing in the development of agro tourism |
| topic | marketing agro-tourism agricultural product demand satisfaction |
| url | http://stec.univ-ovidius.ro/html/anale/RO/wp-content/uploads/2019/02/2-3.pdf |
| work_keys_str_mv | AT boitamarius roleofagrofoodproductsmarketinginthedevelopmentofagrotourism AT pribeanugheorghe roleofagrofoodproductsmarketinginthedevelopmentofagrotourism AT milutinionelamihaela roleofagrofoodproductsmarketinginthedevelopmentofagrotourism |