The phenomenon of visual communication in the modern Internet environment
In the modern world, technogenic visual communication becomes an integral part of the life of society, the complexity of the technological basis of which has generated new forms of visual imagery. The relevance of the problem is due to the increasing role of the phenomenon of visuality in the format...
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| Format: | Article |
| Language: | English |
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Orenburg State University
2019-03-01
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| Series: | Интеллект. Инновации. Инвестиции |
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| Online Access: | http://intellekt-izdanie.osu.ru/en/archive_new/1-2019/1-2019-pp.72-78.html |
| _version_ | 1797743760424042496 |
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| author | Ya.V. Leonovich |
| author_facet | Ya.V. Leonovich |
| author_sort | Ya.V. Leonovich |
| collection | DOAJ |
| description | In the modern world, technogenic visual communication becomes an integral part of the life of society, the complexity of the technological basis of which has generated new forms of visual imagery. The relevance of the problem is due to the increasing role of the phenomenon of visuality in the formation of social and cultural foundations of modern social practices, including the use of innovative information and communication platforms of the Internet environment. Thanks to computer technologies, the mechanisms of creating visual images are changing, which affects the established forms of social communication and necessitates the study of new codes of visual images, changing processes of perception and understanding of visual forms of expression of social meanings. The subject of the research in the article is the forms of visuality in the Internet environment, the purpose is to identify the communicative specificity of visual technogenic forms and their functions in the Internet environment. It is argued that along with the inherent functions of social communication information, socialization, social integration of Internet communication due to the increasing share of visual communication and contains dysfunctional manifestations. |
| first_indexed | 2024-03-12T15:01:04Z |
| format | Article |
| id | doaj.art-051486f31f53418f99b03d09cb460d8b |
| institution | Directory Open Access Journal |
| issn | 2077-7175 |
| language | English |
| last_indexed | 2024-03-12T15:01:04Z |
| publishDate | 2019-03-01 |
| publisher | Orenburg State University |
| record_format | Article |
| series | Интеллект. Инновации. Инвестиции |
| spelling | doaj.art-051486f31f53418f99b03d09cb460d8b2023-08-14T06:30:09ZengOrenburg State UniversityИнтеллект. Инновации. Инвестиции2077-71752019-03-0117278https://doi.org/10.25198/2077-7175-2019-1-72The phenomenon of visual communication in the modern Internet environment Ya.V. Leonovich 0Nizhny Novgorod State Linguistic University named after N.A. DobrolyubovIn the modern world, technogenic visual communication becomes an integral part of the life of society, the complexity of the technological basis of which has generated new forms of visual imagery. The relevance of the problem is due to the increasing role of the phenomenon of visuality in the formation of social and cultural foundations of modern social practices, including the use of innovative information and communication platforms of the Internet environment. Thanks to computer technologies, the mechanisms of creating visual images are changing, which affects the established forms of social communication and necessitates the study of new codes of visual images, changing processes of perception and understanding of visual forms of expression of social meanings. The subject of the research in the article is the forms of visuality in the Internet environment, the purpose is to identify the communicative specificity of visual technogenic forms and their functions in the Internet environment. It is argued that along with the inherent functions of social communication information, socialization, social integration of Internet communication due to the increasing share of visual communication and contains dysfunctional manifestations.http://intellekt-izdanie.osu.ru/en/archive_new/1-2019/1-2019-pp.72-78.htmlvisual communicationinternet environmenttechnogenic visual imageweb spaceclip thinking |
| spellingShingle | Ya.V. Leonovich The phenomenon of visual communication in the modern Internet environment Интеллект. Инновации. Инвестиции visual communication internet environment technogenic visual image web space clip thinking |
| title | The phenomenon of visual communication in the modern Internet environment |
| title_full | The phenomenon of visual communication in the modern Internet environment |
| title_fullStr | The phenomenon of visual communication in the modern Internet environment |
| title_full_unstemmed | The phenomenon of visual communication in the modern Internet environment |
| title_short | The phenomenon of visual communication in the modern Internet environment |
| title_sort | phenomenon of visual communication in the modern internet environment |
| topic | visual communication internet environment technogenic visual image web space clip thinking |
| url | http://intellekt-izdanie.osu.ru/en/archive_new/1-2019/1-2019-pp.72-78.html |
| work_keys_str_mv | AT yavleonovich thephenomenonofvisualcommunicationinthemoderninternetenvironment AT yavleonovich phenomenonofvisualcommunicationinthemoderninternetenvironment |