Beveragraphy: Revisiting the Typology of Food Writing from the Perspective of Culinary Linguistics
From the perspectives of culinary linguistics, food writing typology, as proposed by Gerhardt, circumnavigates around food recipes, restaurant menus, and food labeling. This study attempts to propose the fourth food writing type, beveragraphy, which deals with beveragraphs or writings on drinking wa...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | Arabic |
| Published: |
UPT Pengembangan Bahasa IAIN Kendari
2022-12-01
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| Series: | Langkawi: Journal of The Association for Arabic and English |
| Subjects: | |
| Online Access: | https://ejournal.iainkendari.ac.id/index.php/langkawi/article/view/4154 |
| _version_ | 1827909555463389184 |
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| author | Yustin Sartika Luthfie Arguby Purnomo Lilik Untari Lukfianka Sanjaya Purnama |
| author_facet | Yustin Sartika Luthfie Arguby Purnomo Lilik Untari Lukfianka Sanjaya Purnama |
| author_sort | Yustin Sartika |
| collection | DOAJ |
| description | From the perspectives of culinary linguistics, food writing typology, as proposed by Gerhardt, circumnavigates around food recipes, restaurant menus, and food labeling. This study attempts to propose the fourth food writing type, beveragraphy, which deals with beveragraphs or writings on drinking wares and the drink or liquid itself. This phenomenon of beveragraphy has caught Indonesian coffee shops by storm. To prove the existence of beveragraphy, we investigated this type of food writing by visiting 20 coffee shops, examined 60 beveragraphs, and interviewed the coffee shop managers, baristas, and customers. To prove that beveragraphy deserves a scholarly attention in the studies of food writing, we attempted to reveal its characteristics and functions by implementing the theory of food writing by Gerhardt, text typology by Reiss, meta-narrative loss in food discourse by Srinivas, and archetype theory in brand setting by Mark and Pearson. The findings indicate that beveragraphy is characterized by spatial restrictive writing and it functions as narrative and archetype synchronization. Future studies might employ the findings as a point of departure in food writing discourse. |
| first_indexed | 2024-03-13T01:39:23Z |
| format | Article |
| id | doaj.art-053af94984ea4f99845493c8e89d340b |
| institution | Directory Open Access Journal |
| issn | 2460-2280 2549-9017 |
| language | Arabic |
| last_indexed | 2024-03-13T01:39:23Z |
| publishDate | 2022-12-01 |
| publisher | UPT Pengembangan Bahasa IAIN Kendari |
| record_format | Article |
| series | Langkawi: Journal of The Association for Arabic and English |
| spelling | doaj.art-053af94984ea4f99845493c8e89d340b2023-07-03T14:55:14ZaraUPT Pengembangan Bahasa IAIN KendariLangkawi: Journal of The Association for Arabic and English2460-22802549-90172022-12-010014516010.31332/lkw.v0i0.41541930Beveragraphy: Revisiting the Typology of Food Writing from the Perspective of Culinary LinguisticsYustin Sartika0Luthfie Arguby Purnomo1Lilik Untari2Lukfianka Sanjaya Purnama3UIN Raden Mas Said SurakartaUIN Raden Mas Said SurakartaUIN Raden Mas Said SurakartaUIN Raden Mas Said SurakartaFrom the perspectives of culinary linguistics, food writing typology, as proposed by Gerhardt, circumnavigates around food recipes, restaurant menus, and food labeling. This study attempts to propose the fourth food writing type, beveragraphy, which deals with beveragraphs or writings on drinking wares and the drink or liquid itself. This phenomenon of beveragraphy has caught Indonesian coffee shops by storm. To prove the existence of beveragraphy, we investigated this type of food writing by visiting 20 coffee shops, examined 60 beveragraphs, and interviewed the coffee shop managers, baristas, and customers. To prove that beveragraphy deserves a scholarly attention in the studies of food writing, we attempted to reveal its characteristics and functions by implementing the theory of food writing by Gerhardt, text typology by Reiss, meta-narrative loss in food discourse by Srinivas, and archetype theory in brand setting by Mark and Pearson. The findings indicate that beveragraphy is characterized by spatial restrictive writing and it functions as narrative and archetype synchronization. Future studies might employ the findings as a point of departure in food writing discourse.https://ejournal.iainkendari.ac.id/index.php/langkawi/article/view/4154culinary linguisticsfood narrativesfood writinggastronomic literature |
| spellingShingle | Yustin Sartika Luthfie Arguby Purnomo Lilik Untari Lukfianka Sanjaya Purnama Beveragraphy: Revisiting the Typology of Food Writing from the Perspective of Culinary Linguistics Langkawi: Journal of The Association for Arabic and English culinary linguistics food narratives food writing gastronomic literature |
| title | Beveragraphy: Revisiting the Typology of Food Writing from the Perspective of Culinary Linguistics |
| title_full | Beveragraphy: Revisiting the Typology of Food Writing from the Perspective of Culinary Linguistics |
| title_fullStr | Beveragraphy: Revisiting the Typology of Food Writing from the Perspective of Culinary Linguistics |
| title_full_unstemmed | Beveragraphy: Revisiting the Typology of Food Writing from the Perspective of Culinary Linguistics |
| title_short | Beveragraphy: Revisiting the Typology of Food Writing from the Perspective of Culinary Linguistics |
| title_sort | beveragraphy revisiting the typology of food writing from the perspective of culinary linguistics |
| topic | culinary linguistics food narratives food writing gastronomic literature |
| url | https://ejournal.iainkendari.ac.id/index.php/langkawi/article/view/4154 |
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