Personal Branding Cino Fajrin through Instagram
Instagram is one of the social media that can help an account owner build personal branding, including in the context of this research, namely Cino Fajrin as one of the local celebgram with a very strong Semarangan character, and become one that stands out among other celebgrams in this city. The ow...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Semarang
2020-04-01
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| Series: | Jurnal the Messenger |
| Subjects: | |
| Online Access: | http://journals.usm.ac.id/index.php/the-messenger/article/view/1641 |
| _version_ | 1818845555423444992 |
|---|---|
| author | Ayang Fitrianti Kharisma Ayu Febriana Firdaus Azwar Ersyad |
| author_facet | Ayang Fitrianti Kharisma Ayu Febriana Firdaus Azwar Ersyad |
| author_sort | Ayang Fitrianti |
| collection | DOAJ |
| description | Instagram is one of the social media that can help an account owner build personal branding, including in the context of this research, namely Cino Fajrin as one of the local celebgram with a very strong Semarangan character, and become one that stands out among other celebgrams in this city. The owner of the @cinofajrin account itself is a celebgram with 115.000 followers. The method used in this research is a case study. For the results of the study found that the formation of personal branding on Instagram as a form of specialization, leadership, personality, distinguishing, becoming visible, unity, determination, and good name. Cino Fajrin looks consistent in building personal branding on his Instagram account, allowing him to increase his 'personal' value and selling power. His success in managing branding on his Instagram account, has also led him to the opportunity to work with various event organizers, brands and companies. |
| first_indexed | 2024-12-19T05:31:31Z |
| format | Article |
| id | doaj.art-05419a6d6a1d4a46a3122d90cff96e8a |
| institution | Directory Open Access Journal |
| issn | 2086-1559 2527-2810 |
| language | English |
| last_indexed | 2024-12-19T05:31:31Z |
| publishDate | 2020-04-01 |
| publisher | Universitas Semarang |
| record_format | Article |
| series | Jurnal the Messenger |
| spelling | doaj.art-05419a6d6a1d4a46a3122d90cff96e8a2022-12-21T20:34:13ZengUniversitas SemarangJurnal the Messenger2086-15592527-28102020-04-01121748310.26623/themessenger.v12i1.16411344Personal Branding Cino Fajrin through InstagramAyang Fitrianti0Kharisma Ayu Febriana1Firdaus Azwar Ersyad2Universitas SemarangUniversitas SemarangUniversitas SemarangInstagram is one of the social media that can help an account owner build personal branding, including in the context of this research, namely Cino Fajrin as one of the local celebgram with a very strong Semarangan character, and become one that stands out among other celebgrams in this city. The owner of the @cinofajrin account itself is a celebgram with 115.000 followers. The method used in this research is a case study. For the results of the study found that the formation of personal branding on Instagram as a form of specialization, leadership, personality, distinguishing, becoming visible, unity, determination, and good name. Cino Fajrin looks consistent in building personal branding on his Instagram account, allowing him to increase his 'personal' value and selling power. His success in managing branding on his Instagram account, has also led him to the opportunity to work with various event organizers, brands and companies.http://journals.usm.ac.id/index.php/the-messenger/article/view/1641instagram, cino fajrin, personal branding, celebgram characters |
| spellingShingle | Ayang Fitrianti Kharisma Ayu Febriana Firdaus Azwar Ersyad Personal Branding Cino Fajrin through Instagram Jurnal the Messenger instagram, cino fajrin, personal branding, celebgram characters |
| title | Personal Branding Cino Fajrin through Instagram |
| title_full | Personal Branding Cino Fajrin through Instagram |
| title_fullStr | Personal Branding Cino Fajrin through Instagram |
| title_full_unstemmed | Personal Branding Cino Fajrin through Instagram |
| title_short | Personal Branding Cino Fajrin through Instagram |
| title_sort | personal branding cino fajrin through instagram |
| topic | instagram, cino fajrin, personal branding, celebgram characters |
| url | http://journals.usm.ac.id/index.php/the-messenger/article/view/1641 |
| work_keys_str_mv | AT ayangfitrianti personalbrandingcinofajrinthroughinstagram AT kharismaayufebriana personalbrandingcinofajrinthroughinstagram AT firdausazwarersyad personalbrandingcinofajrinthroughinstagram |