EXCELLENCY OR CHAOTIC GLOBALIZATION IN TOURISM?
The globalization, new destinations proliferation and new technologies have changed the competitive environment of the European countries. In the present, the most powerful tool in tourism's promotion is represented by the image of a country or region or touristic product. If we focus our atten...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | deu |
| Published: |
University of Oradea
2008-05-01
|
| Series: | Annals of the University of Oradea: Economic Science |
| Subjects: | |
| Online Access: | http://steconomice.uoradea.ro/anale/volume/2008/v2-economy-and-business-administration/127.pdf |
| _version_ | 1819042218634117120 |
|---|---|
| author | Mazilu Mirela Marinescu Roxana Cristina |
| author_facet | Mazilu Mirela Marinescu Roxana Cristina |
| author_sort | Mazilu Mirela |
| collection | DOAJ |
| description | The globalization, new destinations proliferation and new technologies have changed the competitive environment of the European countries. In the present, the most powerful tool in tourism's promotion is represented by the image of a country or region or touristic product. If we focus our attention on the international dimension, the strategies of defining an image or touristic promotion are: to create a new touristic image, re-position a traditional touristic destination, create a degree of awareness in a competitive environment, create brands (a brand for a region/state). |
| first_indexed | 2024-12-21T09:37:24Z |
| format | Article |
| id | doaj.art-05480be41b5b4a919f538107ac23a89f |
| institution | Directory Open Access Journal |
| issn | 1222-569X 1582-5450 |
| language | deu |
| last_indexed | 2024-12-21T09:37:24Z |
| publishDate | 2008-05-01 |
| publisher | University of Oradea |
| record_format | Article |
| series | Annals of the University of Oradea: Economic Science |
| spelling | doaj.art-05480be41b5b4a919f538107ac23a89f2022-12-21T19:08:34ZdeuUniversity of OradeaAnnals of the University of Oradea: Economic Science1222-569X1582-54502008-05-0121609703EXCELLENCY OR CHAOTIC GLOBALIZATION IN TOURISM?Mazilu MirelaMarinescu Roxana CristinaThe globalization, new destinations proliferation and new technologies have changed the competitive environment of the European countries. In the present, the most powerful tool in tourism's promotion is represented by the image of a country or region or touristic product. If we focus our attention on the international dimension, the strategies of defining an image or touristic promotion are: to create a new touristic image, re-position a traditional touristic destination, create a degree of awareness in a competitive environment, create brands (a brand for a region/state).http://steconomice.uoradea.ro/anale/volume/2008/v2-economy-and-business-administration/127.pdftourism; globalisation; strategy |
| spellingShingle | Mazilu Mirela Marinescu Roxana Cristina EXCELLENCY OR CHAOTIC GLOBALIZATION IN TOURISM? Annals of the University of Oradea: Economic Science tourism; globalisation; strategy |
| title | EXCELLENCY OR CHAOTIC GLOBALIZATION IN TOURISM? |
| title_full | EXCELLENCY OR CHAOTIC GLOBALIZATION IN TOURISM? |
| title_fullStr | EXCELLENCY OR CHAOTIC GLOBALIZATION IN TOURISM? |
| title_full_unstemmed | EXCELLENCY OR CHAOTIC GLOBALIZATION IN TOURISM? |
| title_short | EXCELLENCY OR CHAOTIC GLOBALIZATION IN TOURISM? |
| title_sort | excellency or chaotic globalization in tourism |
| topic | tourism; globalisation; strategy |
| url | http://steconomice.uoradea.ro/anale/volume/2008/v2-economy-and-business-administration/127.pdf |
| work_keys_str_mv | AT mazilumirela excellencyorchaoticglobalizationintourism AT marinescuroxanacristina excellencyorchaoticglobalizationintourism |