Precursors and outcomes of satisfaction of fair trade coffee consumers
Purpose – This paper aims to identify the antecedents and postcedents of customer satisfaction, including utilitarian, social and emotional factors, in a fair trade (FT) coffee consumption context. Design/methodology/approach – This paper is based on a broad range of 177 consumers of FT coffee in Sp...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Emerald Publishing
2024-04-01
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| Series: | European Journal of Management and Business Economics |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/EJMBE-03-2022-0079/full/pdf |