Open innovation and the effects of Crowdsourcing in a pharma ecosystem

This study examines the emerging organizational concept of Crowdsourcing where new idea submissions from outside the firm's boundaries are obtained, selected, evaluated, coded, and integrated into the organization. This research is developed through a case study of a large European pharmaceutic...

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Main Authors: Irene Christensen, Christer Karlsson
Format: Article
Language:English
Published: Elsevier 2019-10-01
Series:Journal of Innovation & Knowledge
Online Access:http://www.sciencedirect.com/science/article/pii/S2444569X18300362
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author Irene Christensen
Christer Karlsson
author_facet Irene Christensen
Christer Karlsson
author_sort Irene Christensen
collection DOAJ
description This study examines the emerging organizational concept of Crowdsourcing where new idea submissions from outside the firm's boundaries are obtained, selected, evaluated, coded, and integrated into the organization. This research is developed through a case study of a large European pharmaceutical company ‘PharmaFX’, we investigate the process of the interactions between the host company and its collaborators. The Crowdsourcing activities conducted in 2014 and 2015 are presented and acquired benefits are reported on from the perspective of transaction cost.One of our central findings provide newly discovered evidence that the process of “scientific Ideation Challenge” as seen planned and implemented in PharmaFX in collaboration with InnoCentive – a reputable Crowdsourcing platform intermediary – have unique process characteristics, became less economically viable for PharmaFX than anticipated, this was partly due to the broadness of the scope of the Crowdsourcing initiatives. These findings could have a significant impact on future open innovation strategies and their economic viability in drug development. JEL classification: 032, Keywords: Crowdsourcing, Drug discovery, Pharmaceutical industry, Transaction cost theory
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spelling doaj.art-05596df23bef4c0ba19277173baf023f2022-12-22T00:02:50ZengElsevierJournal of Innovation & Knowledge2444-569X2019-10-0144240247Open innovation and the effects of Crowdsourcing in a pharma ecosystemIrene Christensen0Christer Karlsson1Corresponding author.; Department of Operations Management, Copenhagen Business School, DenmarkDepartment of Operations Management, Copenhagen Business School, DenmarkThis study examines the emerging organizational concept of Crowdsourcing where new idea submissions from outside the firm's boundaries are obtained, selected, evaluated, coded, and integrated into the organization. This research is developed through a case study of a large European pharmaceutical company ‘PharmaFX’, we investigate the process of the interactions between the host company and its collaborators. The Crowdsourcing activities conducted in 2014 and 2015 are presented and acquired benefits are reported on from the perspective of transaction cost.One of our central findings provide newly discovered evidence that the process of “scientific Ideation Challenge” as seen planned and implemented in PharmaFX in collaboration with InnoCentive – a reputable Crowdsourcing platform intermediary – have unique process characteristics, became less economically viable for PharmaFX than anticipated, this was partly due to the broadness of the scope of the Crowdsourcing initiatives. These findings could have a significant impact on future open innovation strategies and their economic viability in drug development. JEL classification: 032, Keywords: Crowdsourcing, Drug discovery, Pharmaceutical industry, Transaction cost theoryhttp://www.sciencedirect.com/science/article/pii/S2444569X18300362
spellingShingle Irene Christensen
Christer Karlsson
Open innovation and the effects of Crowdsourcing in a pharma ecosystem
Journal of Innovation & Knowledge
title Open innovation and the effects of Crowdsourcing in a pharma ecosystem
title_full Open innovation and the effects of Crowdsourcing in a pharma ecosystem
title_fullStr Open innovation and the effects of Crowdsourcing in a pharma ecosystem
title_full_unstemmed Open innovation and the effects of Crowdsourcing in a pharma ecosystem
title_short Open innovation and the effects of Crowdsourcing in a pharma ecosystem
title_sort open innovation and the effects of crowdsourcing in a pharma ecosystem
url http://www.sciencedirect.com/science/article/pii/S2444569X18300362
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