The Effect of Trust and Brand Image on Customer Retention with Customer Loyalty as Intervening Variables to Customers of Sharia Commercial Banks

Sharia banking is currently facing a very competitive industry era. Customer retention is one of the phenomena confronted by Islamic banks in Indonesia. Therefore, the problem in this research is how to increase customer retention in the Islamic banking sector. This study also aims to test and analy...

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Bibliographic Details
Main Authors:	Nadia Adriane Ricadonna, Muhammad Saifullah, Ari Kristin Prasetyoningrum
Format:	Article
Language:	English
Published:	Universitas Merdeka Malang 2021-05-01
Series:	Jurnal Keuangan dan Perbankan
Online Access:	https://jurnal.unmer.ac.id/index.php/jkdp/article/view/5145

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