INTEGRATING TOURISM AND POSITIONING CULTURE AS A DETERMINANT IN DEFINING THE FUTURE TRAVEL OFFERS

The end of the twentieth century marked the transition period, maybe irreversible, of the global economic system from internationalization to globalization, which according to recent definitions seems to be the integration of civilizations and cultures of the planet. This paper presents from the cu...

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Main Author: Radu Lucian Blaga
Format: Article
Language:English
Published: Sciendo 2013-06-01
Series:Studia Universitatis Vasile Goldis Arad, Seria Stiinte Economice
Subjects:
Online Access:http://studiaeconomia.uvvg.ro/index.php?option=com_content&view=article&id=324:integrating-tourism-and-positioning-culture-as-a-determinant-in-defining-the-future-travel-offers&catid=42:2013-part-2&Itemid=73
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author Radu Lucian Blaga
author_facet Radu Lucian Blaga
author_sort Radu Lucian Blaga
collection DOAJ
description The end of the twentieth century marked the transition period, maybe irreversible, of the global economic system from internationalization to globalization, which according to recent definitions seems to be the integration of civilizations and cultures of the planet. This paper presents from the cultural perspective, the process of integration of the tourism sector, by integrating the individual – visitors and the corporations and the public authorities, that represent tourism as an economic activity, helpful for the development of communities, tourist destination's local actors like businesses, NGOs, governmental and intergovernmental world tourism organizations. The effects of integration are different from international tourism transformation "mass consumption", the establishment of standardized local, regional or global travel packages, to boost tourism consumption. Arriving at this point we can say that the culture as a part of the external /internal environment of an organization is vital. For this reason, defining the European travel offer, we have to analyze and manage the future more closely the relationships between: the culture - corporate culture - the organization oriented to global market.
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spelling doaj.art-0565670637e94100a1a6f33db37f2cd42022-12-22T02:45:35ZengSciendoStudia Universitatis Vasile Goldis Arad, Seria Stiinte Economice1584-23392285-30652013-06-012321725INTEGRATING TOURISM AND POSITIONING CULTURE AS A DETERMINANT IN DEFINING THE FUTURE TRAVEL OFFERSRadu Lucian Blaga0The "Vasile Goldiș" Western University of AradThe end of the twentieth century marked the transition period, maybe irreversible, of the global economic system from internationalization to globalization, which according to recent definitions seems to be the integration of civilizations and cultures of the planet. This paper presents from the cultural perspective, the process of integration of the tourism sector, by integrating the individual – visitors and the corporations and the public authorities, that represent tourism as an economic activity, helpful for the development of communities, tourist destination's local actors like businesses, NGOs, governmental and intergovernmental world tourism organizations. The effects of integration are different from international tourism transformation "mass consumption", the establishment of standardized local, regional or global travel packages, to boost tourism consumption. Arriving at this point we can say that the culture as a part of the external /internal environment of an organization is vital. For this reason, defining the European travel offer, we have to analyze and manage the future more closely the relationships between: the culture - corporate culture - the organization oriented to global market.http://studiaeconomia.uvvg.ro/index.php?option=com_content&view=article&id=324:integrating-tourism-and-positioning-culture-as-a-determinant-in-defining-the-future-travel-offers&catid=42:2013-part-2&Itemid=73globalizationintegration touristcultural environmentthe European travel offer
spellingShingle Radu Lucian Blaga
INTEGRATING TOURISM AND POSITIONING CULTURE AS A DETERMINANT IN DEFINING THE FUTURE TRAVEL OFFERS
Studia Universitatis Vasile Goldis Arad, Seria Stiinte Economice
globalization
integration tourist
cultural environment
the European travel offer
title INTEGRATING TOURISM AND POSITIONING CULTURE AS A DETERMINANT IN DEFINING THE FUTURE TRAVEL OFFERS
title_full INTEGRATING TOURISM AND POSITIONING CULTURE AS A DETERMINANT IN DEFINING THE FUTURE TRAVEL OFFERS
title_fullStr INTEGRATING TOURISM AND POSITIONING CULTURE AS A DETERMINANT IN DEFINING THE FUTURE TRAVEL OFFERS
title_full_unstemmed INTEGRATING TOURISM AND POSITIONING CULTURE AS A DETERMINANT IN DEFINING THE FUTURE TRAVEL OFFERS
title_short INTEGRATING TOURISM AND POSITIONING CULTURE AS A DETERMINANT IN DEFINING THE FUTURE TRAVEL OFFERS
title_sort integrating tourism and positioning culture as a determinant in defining the future travel offers
topic globalization
integration tourist
cultural environment
the European travel offer
url http://studiaeconomia.uvvg.ro/index.php?option=com_content&view=article&id=324:integrating-tourism-and-positioning-culture-as-a-determinant-in-defining-the-future-travel-offers&catid=42:2013-part-2&Itemid=73
work_keys_str_mv AT radulucianblaga integratingtourismandpositioningcultureasadeterminantindefiningthefuturetraveloffers