INTEGRATING TOURISM AND POSITIONING CULTURE AS A DETERMINANT IN DEFINING THE FUTURE TRAVEL OFFERS
The end of the twentieth century marked the transition period, maybe irreversible, of the global economic system from internationalization to globalization, which according to recent definitions seems to be the integration of civilizations and cultures of the planet. This paper presents from the cu...
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Format: | Article |
Language: | English |
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Sciendo
2013-06-01
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Series: | Studia Universitatis Vasile Goldis Arad, Seria Stiinte Economice |
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Online Access: | http://studiaeconomia.uvvg.ro/index.php?option=com_content&view=article&id=324:integrating-tourism-and-positioning-culture-as-a-determinant-in-defining-the-future-travel-offers&catid=42:2013-part-2&Itemid=73 |
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author | Radu Lucian Blaga |
author_facet | Radu Lucian Blaga |
author_sort | Radu Lucian Blaga |
collection | DOAJ |
description | The end of the twentieth century marked the transition period, maybe irreversible, of the global economic system from internationalization to globalization, which according to recent definitions seems to be the integration of civilizations and cultures of the planet.
This paper presents from the cultural perspective, the process of integration of the tourism sector, by integrating the individual – visitors and the corporations and the public authorities, that represent tourism as an economic activity, helpful for the development of communities, tourist destination's local actors like businesses, NGOs, governmental and
intergovernmental world tourism organizations.
The effects of integration are different from international tourism transformation "mass consumption", the establishment of standardized local, regional or global travel packages, to boost tourism consumption. Arriving at this point we can say that the culture as a part of the external /internal environment of an organization is vital.
For this reason, defining the European travel offer, we have to analyze and manage the future more closely the relationships between: the culture - corporate culture - the organization oriented to global market. |
first_indexed | 2024-04-13T13:11:25Z |
format | Article |
id | doaj.art-0565670637e94100a1a6f33db37f2cd4 |
institution | Directory Open Access Journal |
issn | 1584-2339 2285-3065 |
language | English |
last_indexed | 2024-04-13T13:11:25Z |
publishDate | 2013-06-01 |
publisher | Sciendo |
record_format | Article |
series | Studia Universitatis Vasile Goldis Arad, Seria Stiinte Economice |
spelling | doaj.art-0565670637e94100a1a6f33db37f2cd42022-12-22T02:45:35ZengSciendoStudia Universitatis Vasile Goldis Arad, Seria Stiinte Economice1584-23392285-30652013-06-012321725INTEGRATING TOURISM AND POSITIONING CULTURE AS A DETERMINANT IN DEFINING THE FUTURE TRAVEL OFFERSRadu Lucian Blaga0The "Vasile Goldiș" Western University of AradThe end of the twentieth century marked the transition period, maybe irreversible, of the global economic system from internationalization to globalization, which according to recent definitions seems to be the integration of civilizations and cultures of the planet. This paper presents from the cultural perspective, the process of integration of the tourism sector, by integrating the individual – visitors and the corporations and the public authorities, that represent tourism as an economic activity, helpful for the development of communities, tourist destination's local actors like businesses, NGOs, governmental and intergovernmental world tourism organizations. The effects of integration are different from international tourism transformation "mass consumption", the establishment of standardized local, regional or global travel packages, to boost tourism consumption. Arriving at this point we can say that the culture as a part of the external /internal environment of an organization is vital. For this reason, defining the European travel offer, we have to analyze and manage the future more closely the relationships between: the culture - corporate culture - the organization oriented to global market.http://studiaeconomia.uvvg.ro/index.php?option=com_content&view=article&id=324:integrating-tourism-and-positioning-culture-as-a-determinant-in-defining-the-future-travel-offers&catid=42:2013-part-2&Itemid=73globalizationintegration touristcultural environmentthe European travel offer |
spellingShingle | Radu Lucian Blaga INTEGRATING TOURISM AND POSITIONING CULTURE AS A DETERMINANT IN DEFINING THE FUTURE TRAVEL OFFERS Studia Universitatis Vasile Goldis Arad, Seria Stiinte Economice globalization integration tourist cultural environment the European travel offer |
title | INTEGRATING TOURISM AND POSITIONING CULTURE AS A DETERMINANT IN DEFINING THE FUTURE TRAVEL OFFERS |
title_full | INTEGRATING TOURISM AND POSITIONING CULTURE AS A DETERMINANT IN DEFINING THE FUTURE TRAVEL OFFERS |
title_fullStr | INTEGRATING TOURISM AND POSITIONING CULTURE AS A DETERMINANT IN DEFINING THE FUTURE TRAVEL OFFERS |
title_full_unstemmed | INTEGRATING TOURISM AND POSITIONING CULTURE AS A DETERMINANT IN DEFINING THE FUTURE TRAVEL OFFERS |
title_short | INTEGRATING TOURISM AND POSITIONING CULTURE AS A DETERMINANT IN DEFINING THE FUTURE TRAVEL OFFERS |
title_sort | integrating tourism and positioning culture as a determinant in defining the future travel offers |
topic | globalization integration tourist cultural environment the European travel offer |
url | http://studiaeconomia.uvvg.ro/index.php?option=com_content&view=article&id=324:integrating-tourism-and-positioning-culture-as-a-determinant-in-defining-the-future-travel-offers&catid=42:2013-part-2&Itemid=73 |
work_keys_str_mv | AT radulucianblaga integratingtourismandpositioningcultureasadeterminantindefiningthefuturetraveloffers |