The Effect of Local Food on Tourism: Gaziantep Case
Experiencing local food in a certain destination becomes one of the most important tourism activities for tourists. Local foods; which play an important role in destination choice, revisit intention and marketing are useful tools for destination development. In 2015 Gaziantep was entitled to join...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Gaziantep University
2019-10-01
|
| Series: | Gaziantep University Journal of Social Sciences |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/download/article-file/832060 |
| Summary: | Experiencing local food in a certain destination becomes one of the most important tourism activities for tourists.
Local foods; which play an important role in destination choice, revisit intention and marketing are useful tools
for destination development. In 2015 Gaziantep was entitled to join the UNESCO Creative Cities Network in
Gastronomy branch. Therefore the aim of this study is to investigate the domestic tourist perception of Gaziantep
local food and the effect of this perception on revisit intention. As a result of the survey conducted with 394
domestic tourists have visited Gaziantep, it had been shown that the local food perception can be grouped under
five dimensions as cultural experience, restaurant service, food taste, health and hygiene, variety and table
manner. It had been also found that the dimensions of cultural experience, variety and table manner, food taste
have a positive effect on the revisit intention. However, it was also determined that Gaziantep's membership of
the UNESCO Creative Cities Network in gastronomy branch is not known enough. In destination marketing,
local dishes can be stressed more strongly and thus more tourists can be attracted. Therefore, tour companies can
give more space to promote Gaziantep's regional culinary richness in their promotional brochures, websites and
social media. |
|---|---|
| ISSN: | 1303-0094 2149-5459 |