The Effect of Local Food on Tourism: Gaziantep Case

Experiencing local food in a certain destination becomes one of the most important tourism activities for tourists. Local foods; which play an important role in destination choice, revisit intention and marketing are useful tools for destination development. In 2015 Gaziantep was entitled to join...

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Main Author: Ayşe Nevin SERT
Format: Article
Language:English
Published: Gaziantep University 2019-10-01
Series:Gaziantep University Journal of Social Sciences
Subjects:
Online Access:https://dergipark.org.tr/tr/download/article-file/832060
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author Ayşe Nevin SERT
author_facet Ayşe Nevin SERT
author_sort Ayşe Nevin SERT
collection DOAJ
description Experiencing local food in a certain destination becomes one of the most important tourism activities for tourists. Local foods; which play an important role in destination choice, revisit intention and marketing are useful tools for destination development. In 2015 Gaziantep was entitled to join the UNESCO Creative Cities Network in Gastronomy branch. Therefore the aim of this study is to investigate the domestic tourist perception of Gaziantep local food and the effect of this perception on revisit intention. As a result of the survey conducted with 394 domestic tourists have visited Gaziantep, it had been shown that the local food perception can be grouped under five dimensions as cultural experience, restaurant service, food taste, health and hygiene, variety and table manner. It had been also found that the dimensions of cultural experience, variety and table manner, food taste have a positive effect on the revisit intention. However, it was also determined that Gaziantep's membership of the UNESCO Creative Cities Network in gastronomy branch is not known enough. In destination marketing, local dishes can be stressed more strongly and thus more tourists can be attracted. Therefore, tour companies can give more space to promote Gaziantep's regional culinary richness in their promotional brochures, websites and social media.
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spelling doaj.art-0568c03c27c44c60aee461cea33efc922023-02-15T16:09:14ZengGaziantep UniversityGaziantep University Journal of Social Sciences1303-00942149-54592019-10-011841611162510.21547/jss.560979The Effect of Local Food on Tourism: Gaziantep CaseAyşe Nevin SERT0Selçuk UniversityExperiencing local food in a certain destination becomes one of the most important tourism activities for tourists. Local foods; which play an important role in destination choice, revisit intention and marketing are useful tools for destination development. In 2015 Gaziantep was entitled to join the UNESCO Creative Cities Network in Gastronomy branch. Therefore the aim of this study is to investigate the domestic tourist perception of Gaziantep local food and the effect of this perception on revisit intention. As a result of the survey conducted with 394 domestic tourists have visited Gaziantep, it had been shown that the local food perception can be grouped under five dimensions as cultural experience, restaurant service, food taste, health and hygiene, variety and table manner. It had been also found that the dimensions of cultural experience, variety and table manner, food taste have a positive effect on the revisit intention. However, it was also determined that Gaziantep's membership of the UNESCO Creative Cities Network in gastronomy branch is not known enough. In destination marketing, local dishes can be stressed more strongly and thus more tourists can be attracted. Therefore, tour companies can give more space to promote Gaziantep's regional culinary richness in their promotional brochures, websites and social media.https://dergipark.org.tr/tr/download/article-file/832060Food TourismLocal FoodsRevisit IntentionUNESCOGaziantep
spellingShingle Ayşe Nevin SERT
The Effect of Local Food on Tourism: Gaziantep Case
Gaziantep University Journal of Social Sciences
Food Tourism
Local Foods
Revisit Intention
UNESCO
Gaziantep
title The Effect of Local Food on Tourism: Gaziantep Case
title_full The Effect of Local Food on Tourism: Gaziantep Case
title_fullStr The Effect of Local Food on Tourism: Gaziantep Case
title_full_unstemmed The Effect of Local Food on Tourism: Gaziantep Case
title_short The Effect of Local Food on Tourism: Gaziantep Case
title_sort effect of local food on tourism gaziantep case
topic Food Tourism
Local Foods
Revisit Intention
UNESCO
Gaziantep
url https://dergipark.org.tr/tr/download/article-file/832060
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