Are (All) Consumers Averse to Bitter Taste?
The current study combined hedonic liking with non-hypothetical experimental auctions to measure consumer preferences for bitter tasting food and identify individual socio-demographic and psychographic characteristics that influence bitter aversion. Furthermore, the research analyzed whether consume...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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MDPI AG
2019-02-01
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| Series: | Nutrients |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2072-6643/11/2/323 |
| _version_ | 1811279018891149312 |
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| author | Riccardo Vecchio Carla Cavallo Gianni Cicia Teresa Del Giudice |
| author_facet | Riccardo Vecchio Carla Cavallo Gianni Cicia Teresa Del Giudice |
| author_sort | Riccardo Vecchio |
| collection | DOAJ |
| description | The current study combined hedonic liking with non-hypothetical experimental auctions to measure consumer preferences for bitter tasting food and identify individual socio-demographic and psychographic characteristics that influence bitter aversion. Furthermore, the research analyzed whether consumer preferences for bitter food were influenced by sensory and health-related information. Findings reveal that respondents (<i>N</i> = 205) are not averse to bitter taste; while, socio-demographic traits influence bitter acceptance, as higher education level and gender (female) positively affect preferences, together with specific individual characteristics as high compensatory health beliefs. Moreover, results prove that participants positively respond to health-related information, whereas information on bitterness-taste generates lower preferences. |
| first_indexed | 2024-04-13T00:46:09Z |
| format | Article |
| id | doaj.art-057d35e3c9594eae9bf9493f6d50203e |
| institution | Directory Open Access Journal |
| issn | 2072-6643 |
| language | English |
| last_indexed | 2024-04-13T00:46:09Z |
| publishDate | 2019-02-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Nutrients |
| spelling | doaj.art-057d35e3c9594eae9bf9493f6d50203e2022-12-22T03:09:59ZengMDPI AGNutrients2072-66432019-02-0111232310.3390/nu11020323nu11020323Are (All) Consumers Averse to Bitter Taste?Riccardo Vecchio0Carla Cavallo1Gianni Cicia2Teresa Del Giudice3Department of Agricultural Sciences, Università degli Studi di Napoli Federico II, 80055 Portici, ItalyDepartment of Agricultural Sciences, Università degli Studi di Napoli Federico II, 80055 Portici, ItalyDepartment of Agricultural Sciences, Università degli Studi di Napoli Federico II, 80055 Portici, ItalyDepartment of Agricultural Sciences, Università degli Studi di Napoli Federico II, 80055 Portici, ItalyThe current study combined hedonic liking with non-hypothetical experimental auctions to measure consumer preferences for bitter tasting food and identify individual socio-demographic and psychographic characteristics that influence bitter aversion. Furthermore, the research analyzed whether consumer preferences for bitter food were influenced by sensory and health-related information. Findings reveal that respondents (<i>N</i> = 205) are not averse to bitter taste; while, socio-demographic traits influence bitter acceptance, as higher education level and gender (female) positively affect preferences, together with specific individual characteristics as high compensatory health beliefs. Moreover, results prove that participants positively respond to health-related information, whereas information on bitterness-taste generates lower preferences.https://www.mdpi.com/2072-6643/11/2/323hedonic likingexperimental auctionswillingness to paybroccoli pesto |
| spellingShingle | Riccardo Vecchio Carla Cavallo Gianni Cicia Teresa Del Giudice Are (All) Consumers Averse to Bitter Taste? Nutrients hedonic liking experimental auctions willingness to pay broccoli pesto |
| title | Are (All) Consumers Averse to Bitter Taste? |
| title_full | Are (All) Consumers Averse to Bitter Taste? |
| title_fullStr | Are (All) Consumers Averse to Bitter Taste? |
| title_full_unstemmed | Are (All) Consumers Averse to Bitter Taste? |
| title_short | Are (All) Consumers Averse to Bitter Taste? |
| title_sort | are all consumers averse to bitter taste |
| topic | hedonic liking experimental auctions willingness to pay broccoli pesto |
| url | https://www.mdpi.com/2072-6643/11/2/323 |
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