Investigating Factors Affecting the Adoption of Information Technology by Hotels: A Case Study on Shiraz Hotels
In recent decades, information technology (IT) has become a key element in all aspects of people’s lives, especially in their working and professional lives. Application of IT in various sectors, businesses and organizations and its increasing growth, has provided a special importance for investigat...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2016-04-01
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| Series: | Muṭāli̒āt-i Mudīriyyat-i Gardishgarī |
| Subjects: | |
| Online Access: | https://tms.atu.ac.ir/article_3074_559ef077702cb8837c9db82868eff616.pdf |
| _version_ | 1797377318337904640 |
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| author | Mahmood Naderi Bani Ali Delshad Fatemeh Mohammadi Marziyyeh adibzadeh |
| author_facet | Mahmood Naderi Bani Ali Delshad Fatemeh Mohammadi Marziyyeh adibzadeh |
| author_sort | Mahmood Naderi Bani |
| collection | DOAJ |
| description | In recent decades, information technology (IT) has become a key element in all aspects of people’s lives, especially in their working and professional lives. Application of IT in various sectors, businesses and organizations and its increasing growth, has provided a special importance for investigating the effective factors of IT acceptance, especially in hospitality-related businesses. Despite of the essence advantages of IT, accepting and using of it, has encountered with the staff resistance. Therefore, the purpose of this study is to investigate the factors affecting hotel staff acceptance of information technology. Descriptive survey has been determined as the research methodology. The hotels’ staff in Shiraz city have been selected as the statistical population. SPSS20 software and Smart PLS have been used to analyze the collected data. The results showed that such factors as attitudes, common beliefs toward IT and subjective norms have a significant and positive impact on accepting and applying IT. |
| first_indexed | 2024-03-08T19:51:52Z |
| format | Article |
| id | doaj.art-0581cca4437e4fc2aa3a2cf369a51e35 |
| institution | Directory Open Access Journal |
| issn | 2322-3294 2476-597X |
| language | fas |
| last_indexed | 2024-03-08T19:51:52Z |
| publishDate | 2016-04-01 |
| publisher | Allameh Tabataba'i University Press |
| record_format | Article |
| series | Muṭāli̒āt-i Mudīriyyat-i Gardishgarī |
| spelling | doaj.art-0581cca4437e4fc2aa3a2cf369a51e352023-12-24T07:40:18ZfasAllameh Tabataba'i University PressMuṭāli̒āt-i Mudīriyyat-i Gardishgarī2322-32942476-597X2016-04-01102969933074Investigating Factors Affecting the Adoption of Information Technology by Hotels: A Case Study on Shiraz HotelsMahmood Naderi Bani0Ali Delshad1Fatemeh Mohammadi2Marziyyeh adibzadeh3استاد یار گروه مدیریت بازرگانی دانشگاه یزدمربی گروه مدیریت جهانگردی دانشگاه یزدکارشناس ارشد مدیریت بازرگانی دانشگاه یزدکارشناس ارشد مدیریت بازرگانی دانشگاه یزدIn recent decades, information technology (IT) has become a key element in all aspects of people’s lives, especially in their working and professional lives. Application of IT in various sectors, businesses and organizations and its increasing growth, has provided a special importance for investigating the effective factors of IT acceptance, especially in hospitality-related businesses. Despite of the essence advantages of IT, accepting and using of it, has encountered with the staff resistance. Therefore, the purpose of this study is to investigate the factors affecting hotel staff acceptance of information technology. Descriptive survey has been determined as the research methodology. The hotels’ staff in Shiraz city have been selected as the statistical population. SPSS20 software and Smart PLS have been used to analyze the collected data. The results showed that such factors as attitudes, common beliefs toward IT and subjective norms have a significant and positive impact on accepting and applying IT.https://tms.atu.ac.ir/article_3074_559ef077702cb8837c9db82868eff616.pdfinformation technologyhotelsubjective normsperceived beliefsattitude |
| spellingShingle | Mahmood Naderi Bani Ali Delshad Fatemeh Mohammadi Marziyyeh adibzadeh Investigating Factors Affecting the Adoption of Information Technology by Hotels: A Case Study on Shiraz Hotels Muṭāli̒āt-i Mudīriyyat-i Gardishgarī information technology hotel subjective norms perceived beliefs attitude |
| title | Investigating Factors Affecting the Adoption of Information Technology by Hotels: A Case Study
on Shiraz Hotels |
| title_full | Investigating Factors Affecting the Adoption of Information Technology by Hotels: A Case Study
on Shiraz Hotels |
| title_fullStr | Investigating Factors Affecting the Adoption of Information Technology by Hotels: A Case Study
on Shiraz Hotels |
| title_full_unstemmed | Investigating Factors Affecting the Adoption of Information Technology by Hotels: A Case Study
on Shiraz Hotels |
| title_short | Investigating Factors Affecting the Adoption of Information Technology by Hotels: A Case Study
on Shiraz Hotels |
| title_sort | investigating factors affecting the adoption of information technology by hotels a case study on shiraz hotels |
| topic | information technology hotel subjective norms perceived beliefs attitude |
| url | https://tms.atu.ac.ir/article_3074_559ef077702cb8837c9db82868eff616.pdf |
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