CONTAINER TERMINALS IN EUROPE

This paper aims to address the linkage between logistics (in particular, the management of marketing channel flows) and transport markets, while also the interaction between these two markets and intermodal container terminals is analysed. The marketing channel theory is used to describe all relevan...

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Main Author: Bart W. WIEGMANS
Format: Article
Language:English
Published: Elsevier 2001-01-01
Series:IATSS Research
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S0386111214600704
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author Bart W. WIEGMANS
author_facet Bart W. WIEGMANS
author_sort Bart W. WIEGMANS
collection DOAJ
description This paper aims to address the linkage between logistics (in particular, the management of marketing channel flows) and transport markets, while also the interaction between these two markets and intermodal container terminals is analysed. The marketing channel theory is used to describe all relevant actors and flows that run through marketing channels, starting with customer needs and ending with customer satisfaction. Porter's theory of competitive advantages is used to review competitive forces in both markets. Finally, a competitor analysis is performed for the logistics and transport market. These theories are applied so as to be able to determine the competitive position of intermodal container terminals with a view to the management of marketing channel flows and the physical transport of freight flows. Hence, the central question of this paper is: Which markets are served by intermodal container terminals and with whom are they competing? At present, neither the maritime container terminals nor the continental container terminals appear to have a significant influence in the logistics service market; they concentrate mainly on the physical movement of containers (transshipment). Furthermore, maritime container terminals and continental container terminals are not dominant players in the transport service market. Our conclusion is that continental terminals are predominantly competing with unimodal road transport, with neighbouring continental terminals and with barge transport companies.
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spelling doaj.art-058b8c8eccaa4a8da83ddb0ded24d3742022-12-22T00:32:02ZengElsevierIATSS Research0386-11122001-01-01252526510.1016/S0386-1112(14)60070-4CONTAINER TERMINALS IN EUROPEBart W. WIEGMANSThis paper aims to address the linkage between logistics (in particular, the management of marketing channel flows) and transport markets, while also the interaction between these two markets and intermodal container terminals is analysed. The marketing channel theory is used to describe all relevant actors and flows that run through marketing channels, starting with customer needs and ending with customer satisfaction. Porter's theory of competitive advantages is used to review competitive forces in both markets. Finally, a competitor analysis is performed for the logistics and transport market. These theories are applied so as to be able to determine the competitive position of intermodal container terminals with a view to the management of marketing channel flows and the physical transport of freight flows. Hence, the central question of this paper is: Which markets are served by intermodal container terminals and with whom are they competing? At present, neither the maritime container terminals nor the continental container terminals appear to have a significant influence in the logistics service market; they concentrate mainly on the physical movement of containers (transshipment). Furthermore, maritime container terminals and continental container terminals are not dominant players in the transport service market. Our conclusion is that continental terminals are predominantly competing with unimodal road transport, with neighbouring continental terminals and with barge transport companies.http://www.sciencedirect.com/science/article/pii/S0386111214600704Container terminalsMarketing channelLogisticsCompetition
spellingShingle Bart W. WIEGMANS
CONTAINER TERMINALS IN EUROPE
IATSS Research
Container terminals
Marketing channel
Logistics
Competition
title CONTAINER TERMINALS IN EUROPE
title_full CONTAINER TERMINALS IN EUROPE
title_fullStr CONTAINER TERMINALS IN EUROPE
title_full_unstemmed CONTAINER TERMINALS IN EUROPE
title_short CONTAINER TERMINALS IN EUROPE
title_sort container terminals in europe
topic Container terminals
Marketing channel
Logistics
Competition
url http://www.sciencedirect.com/science/article/pii/S0386111214600704
work_keys_str_mv AT bartwwiegmans containerterminalsineurope