Greenwashing in environmental marketing strategy in the brazilian furniture market

Greenwashing in environmental marketing strategy in the brazilian furniture market

Abstract: Environmental marketing tries to develop strategies to strengthen the entrepreneurial image and connect environmental appeal to products and brands. However, the companies’ reputation may be undermined if the green message uses false or inaccurate information, making it seem that theory an...

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Bibliographic Details
Main Authors:	Márcia Vieira de Alencar Caldas, Alípio Ramos Veiga-Neto, Luciana Gondim de Almeida Guimarães, Ahiram Brunni Cartaxo de Castro, Glauber Ruan Barbosa Pereira
Format:	Article
Language:	English
Published:	Sociedade Brasileira de Economia e Sociologia Rural 2021-07-01
Series:	Revista de Economia e Sociologia Rural
Subjects:	environmental marketing greenwashing green marketing strategy furniture market
Online Access:	http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0103-20032021000300211&tlng=en

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