The use of marketing methods in the medical library work
Application of marketing approaches in the Scientific Medical Library of the SSMU. The use of additional financial assets for library development. Informational and promotional activities. Library work on the formation and perfection of the image.
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Siberian State Medical University (Tomsk)
2003-03-01
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| Series: | Бюллетень сибирской медицины |
| Subjects: | |
| Online Access: | https://bulletin.ssmu.ru/jour/article/view/3866 |
| _version_ | 1797873350618382336 |
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| author | N. V. Molodtsova M. V. Terekhova M. V. Terekhova |
| author_facet | N. V. Molodtsova M. V. Terekhova M. V. Terekhova |
| author_sort | N. V. Molodtsova |
| collection | DOAJ |
| description | Application of marketing approaches in the Scientific Medical Library of the SSMU. The use of additional financial assets for library development. Informational and promotional activities. Library work on the formation and perfection of the image. |
| first_indexed | 2024-04-10T01:14:48Z |
| format | Article |
| id | doaj.art-05b7c66e80bb425aba39b7ed283ed8a6 |
| institution | Directory Open Access Journal |
| issn | 1682-0363 1819-3684 |
| language | English |
| last_indexed | 2024-04-10T01:14:48Z |
| publishDate | 2003-03-01 |
| publisher | Siberian State Medical University (Tomsk) |
| record_format | Article |
| series | Бюллетень сибирской медицины |
| spelling | doaj.art-05b7c66e80bb425aba39b7ed283ed8a62023-03-13T09:58:01ZengSiberian State Medical University (Tomsk)Бюллетень сибирской медицины1682-03631819-36842003-03-012110711010.20538/1682-0363-2003-1-107-1102472The use of marketing methods in the medical library workN. V. Molodtsova0M. V. Terekhova1M. V. Terekhova2Сибирский государственный медицинский университетСибирский государственный медицинский университетСибирский государственный медицинский университетApplication of marketing approaches in the Scientific Medical Library of the SSMU. The use of additional financial assets for library development. Informational and promotional activities. Library work on the formation and perfection of the image.https://bulletin.ssmu.ru/jour/article/view/3866маркетингнаучно-медицинская библиотекаweb-сайт |
| spellingShingle | N. V. Molodtsova M. V. Terekhova M. V. Terekhova The use of marketing methods in the medical library work Бюллетень сибирской медицины маркетинг научно-медицинская библиотека web-сайт |
| title | The use of marketing methods in the medical library work |
| title_full | The use of marketing methods in the medical library work |
| title_fullStr | The use of marketing methods in the medical library work |
| title_full_unstemmed | The use of marketing methods in the medical library work |
| title_short | The use of marketing methods in the medical library work |
| title_sort | use of marketing methods in the medical library work |
| topic | маркетинг научно-медицинская библиотека web-сайт |
| url | https://bulletin.ssmu.ru/jour/article/view/3866 |
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