Repurchase Interest Using Shopeefood as an Impact of Online Customer Reviews and Promotions
Currently, online sales and purchases using electronic devices are very advanced and developing. The presence of Shopee, which is a buying and selling site, can make it easier for people to fulfill their needs and desires. This research aims to determine the condition of online customer reviews, pr...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Bandung: Prodi Manajemen FE Universitas Langlangbuana
2023-12-01
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| Series: | Almana: Jurnal Manajemen dan Bisnis |
| Subjects: | |
| Online Access: | http://journalfeb.unla.ac.id/index.php/almana/article/view/2392 |
| _version_ | 1827198280797257728 |
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| author | Nur Sahara Wati Dinna Charisma |
| author_facet | Nur Sahara Wati Dinna Charisma |
| author_sort | Nur Sahara Wati |
| collection | DOAJ |
| description |
Currently, online sales and purchases using electronic devices are very advanced and developing. The presence of Shopee, which is a buying and selling site, can make it easier for people to fulfill their needs and desires. This research aims to determine the condition of online customer reviews, promotions and repurchase interest on the Shopeefood application. This research uses a sample of 111 Instagram followers @nursaharaaa who use Shopeefood using descriptive and verification methods. The data collection technique used by researchers is by using primary and secondary data sources in the form of questionnaires. The analysis used is path analysis with the help of the SPSS program and hypothesis testing. The results of this research based on hypothesis testing show that Online Customer Reviews have a positive and significant effect on Repurchase Interest, Promotion has a positive and significant effect on Repurchase Interest, and Online Customer Reviews and Promotions simultaneously have a positive and significant effect on Repurchase Interest among Shopeefood application users.
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| first_indexed | 2024-03-08T17:08:28Z |
| format | Article |
| id | doaj.art-05cf70295a7f411e94d3f9b21ef64d20 |
| institution | Directory Open Access Journal |
| issn | 2579-4892 2655-8327 |
| language | English |
| last_indexed | 2025-03-21T10:14:31Z |
| publishDate | 2023-12-01 |
| publisher | Bandung: Prodi Manajemen FE Universitas Langlangbuana |
| record_format | Article |
| series | Almana: Jurnal Manajemen dan Bisnis |
| spelling | doaj.art-05cf70295a7f411e94d3f9b21ef64d202024-07-04T04:11:52ZengBandung: Prodi Manajemen FE Universitas LanglangbuanaAlmana: Jurnal Manajemen dan Bisnis2579-48922655-83272023-12-017310.36555/almana.v7i3.23922392Repurchase Interest Using Shopeefood as an Impact of Online Customer Reviews and PromotionsNur Sahara Wati0Dinna Charisma1Universitas Langlangbuana, IndonesiaUniversitas Langlangbuana, Indonesia Currently, online sales and purchases using electronic devices are very advanced and developing. The presence of Shopee, which is a buying and selling site, can make it easier for people to fulfill their needs and desires. This research aims to determine the condition of online customer reviews, promotions and repurchase interest on the Shopeefood application. This research uses a sample of 111 Instagram followers @nursaharaaa who use Shopeefood using descriptive and verification methods. The data collection technique used by researchers is by using primary and secondary data sources in the form of questionnaires. The analysis used is path analysis with the help of the SPSS program and hypothesis testing. The results of this research based on hypothesis testing show that Online Customer Reviews have a positive and significant effect on Repurchase Interest, Promotion has a positive and significant effect on Repurchase Interest, and Online Customer Reviews and Promotions simultaneously have a positive and significant effect on Repurchase Interest among Shopeefood application users. http://journalfeb.unla.ac.id/index.php/almana/article/view/2392Online Customer ReviewPromotionsRepurchase Interest |
| spellingShingle | Nur Sahara Wati Dinna Charisma Repurchase Interest Using Shopeefood as an Impact of Online Customer Reviews and Promotions Almana: Jurnal Manajemen dan Bisnis Online Customer Review Promotions Repurchase Interest |
| title | Repurchase Interest Using Shopeefood as an Impact of Online Customer Reviews and Promotions |
| title_full | Repurchase Interest Using Shopeefood as an Impact of Online Customer Reviews and Promotions |
| title_fullStr | Repurchase Interest Using Shopeefood as an Impact of Online Customer Reviews and Promotions |
| title_full_unstemmed | Repurchase Interest Using Shopeefood as an Impact of Online Customer Reviews and Promotions |
| title_short | Repurchase Interest Using Shopeefood as an Impact of Online Customer Reviews and Promotions |
| title_sort | repurchase interest using shopeefood as an impact of online customer reviews and promotions |
| topic | Online Customer Review Promotions Repurchase Interest |
| url | http://journalfeb.unla.ac.id/index.php/almana/article/view/2392 |
| work_keys_str_mv | AT nursaharawati repurchaseinterestusingshopeefoodasanimpactofonlinecustomerreviewsandpromotions AT dinnacharisma repurchaseinterestusingshopeefoodasanimpactofonlinecustomerreviewsandpromotions |