What fires up my cooking? The choice for a sustainable cuisine: passion and self-transcendence in the restaurant business

The restaurant business is highly unsustainable and the sector contributes to a large extent to environmental pollution. However, some restaurateurs have chosen a more sustainable cuisine. As food sustainability is a contested issue, we have considered several descriptions of food sustainability and...

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Main Authors: Margo PM Enthoven, Aleid E Brouwer
Format: Article
Language:English
Published: Taylor & Francis Group 2019-09-01
Series:Research in Hospitality Management
Subjects:
Online Access:http://dx.doi.org/10.1080/22243534.2019.1653587
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author Margo PM Enthoven
Aleid E Brouwer
author_facet Margo PM Enthoven
Aleid E Brouwer
author_sort Margo PM Enthoven
collection DOAJ
description The restaurant business is highly unsustainable and the sector contributes to a large extent to environmental pollution. However, some restaurateurs have chosen a more sustainable cuisine. As food sustainability is a contested issue, we have considered several descriptions of food sustainability and have assessed how these are influenced by a passion for hospitality. Theoretically, the choice for sustainable food can be based on a passion for the hospitality business and a passion for sustainability. Surveys were used to gather data that were analysed using logistic and linear regression models. Findings suggest that some entrepreneurs claim to serve sustainable food, but do not. Others serve only one type of sustainable food, but not the other types. Interestingly, these groups also differ in their motivations for starting their restaurants. The choice to serve sustainable food is negatively influenced by entrepreneurial passion and positively by sustainability passion. Conventional restaurants have a passion for the hospitality industry, while the restaurants that serve sustainable food do not share that hospitality passion, but rather a passion for sustainability. Our research adds to the academic debate on the tensions that restaurateurs and entrepreneurs in general face in their different motivations.
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spelling doaj.art-05dfdb4125f349ccb8903ca5a671b96b2023-11-02T13:54:03ZengTaylor & Francis GroupResearch in Hospitality Management2224-35342415-51522019-09-0191697610.1080/22243534.2019.16535871653587What fires up my cooking? The choice for a sustainable cuisine: passion and self-transcendence in the restaurant businessMargo PM Enthoven0Aleid E Brouwer1University of GroningenNHL Stenden University of Applied SciencesThe restaurant business is highly unsustainable and the sector contributes to a large extent to environmental pollution. However, some restaurateurs have chosen a more sustainable cuisine. As food sustainability is a contested issue, we have considered several descriptions of food sustainability and have assessed how these are influenced by a passion for hospitality. Theoretically, the choice for sustainable food can be based on a passion for the hospitality business and a passion for sustainability. Surveys were used to gather data that were analysed using logistic and linear regression models. Findings suggest that some entrepreneurs claim to serve sustainable food, but do not. Others serve only one type of sustainable food, but not the other types. Interestingly, these groups also differ in their motivations for starting their restaurants. The choice to serve sustainable food is negatively influenced by entrepreneurial passion and positively by sustainability passion. Conventional restaurants have a passion for the hospitality industry, while the restaurants that serve sustainable food do not share that hospitality passion, but rather a passion for sustainability. Our research adds to the academic debate on the tensions that restaurateurs and entrepreneurs in general face in their different motivations.http://dx.doi.org/10.1080/22243534.2019.1653587food sustainabilityemotionsentrepreneurial passionquantitativesustainable entrepreneurshipvalues
spellingShingle Margo PM Enthoven
Aleid E Brouwer
What fires up my cooking? The choice for a sustainable cuisine: passion and self-transcendence in the restaurant business
Research in Hospitality Management
food sustainability
emotions
entrepreneurial passion
quantitative
sustainable entrepreneurship
values
title What fires up my cooking? The choice for a sustainable cuisine: passion and self-transcendence in the restaurant business
title_full What fires up my cooking? The choice for a sustainable cuisine: passion and self-transcendence in the restaurant business
title_fullStr What fires up my cooking? The choice for a sustainable cuisine: passion and self-transcendence in the restaurant business
title_full_unstemmed What fires up my cooking? The choice for a sustainable cuisine: passion and self-transcendence in the restaurant business
title_short What fires up my cooking? The choice for a sustainable cuisine: passion and self-transcendence in the restaurant business
title_sort what fires up my cooking the choice for a sustainable cuisine passion and self transcendence in the restaurant business
topic food sustainability
emotions
entrepreneurial passion
quantitative
sustainable entrepreneurship
values
url http://dx.doi.org/10.1080/22243534.2019.1653587
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