Analyzing the role of social networks in mapping knowledge flows: A case of a pharmaceutical company in India

Knowledge Management literature lays emphasis on the fact that a major chunk of knowledge dissemination occurs through the various forms of social networks that exist within the organizations. A social network is a simple structure comprising of set of actors or nodes that may have relationships tie...

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Main Authors: V. Murale, G. Prageetha Raju
Format: Article
Language:English
Published: Hong Kong Bao Long Accounting & Secretarial Limited 2014-03-01
Series:Knowledge Management & E-Learning: An International Journal
Online Access:http://www.kmel-journal.org/ojs/index.php/online-publication/article/view/252/209
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author V. Murale
G. Prageetha Raju
author_facet V. Murale
G. Prageetha Raju
author_sort V. Murale
collection DOAJ
description Knowledge Management literature lays emphasis on the fact that a major chunk of knowledge dissemination occurs through the various forms of social networks that exist within the organizations. A social network is a simple structure comprising of set of actors or nodes that may have relationships ties with one another. The social network analysis (SNA) will help in mapping and measuring formal and informal relationships to understand what facilitates or impedes the knowledge flows that bind interacting units. This paper aims at studying the knowledge flows that happen through the social networks. It first, provides a conceptual framework and review of literature on the recent research and application of knowledge mapping and SNA, followed by a discussion on application of SNA for mapping knowledge flows in a pharmaceutical firm. In the last part, Knowledge maps are presented to illustrate the actual knowledge flow in firm.
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spelling doaj.art-05e1818b10e64ee4ab100257125c82152022-12-22T01:48:45ZengHong Kong Bao Long Accounting & Secretarial LimitedKnowledge Management & E-Learning: An International Journal2073-79042073-79042014-03-01614965Analyzing the role of social networks in mapping knowledge flows: A case of a pharmaceutical company in IndiaV. Murale0G. Prageetha Raju1Amrita Vishwa Vidyapeetham, Kerala, IndiaIFHE University, Hyderabad, IndiaKnowledge Management literature lays emphasis on the fact that a major chunk of knowledge dissemination occurs through the various forms of social networks that exist within the organizations. A social network is a simple structure comprising of set of actors or nodes that may have relationships ties with one another. The social network analysis (SNA) will help in mapping and measuring formal and informal relationships to understand what facilitates or impedes the knowledge flows that bind interacting units. This paper aims at studying the knowledge flows that happen through the social networks. It first, provides a conceptual framework and review of literature on the recent research and application of knowledge mapping and SNA, followed by a discussion on application of SNA for mapping knowledge flows in a pharmaceutical firm. In the last part, Knowledge maps are presented to illustrate the actual knowledge flow in firm.http://www.kmel-journal.org/ojs/index.php/online-publication/article/view/252/209
spellingShingle V. Murale
G. Prageetha Raju
Analyzing the role of social networks in mapping knowledge flows: A case of a pharmaceutical company in India
Knowledge Management & E-Learning: An International Journal
title Analyzing the role of social networks in mapping knowledge flows: A case of a pharmaceutical company in India
title_full Analyzing the role of social networks in mapping knowledge flows: A case of a pharmaceutical company in India
title_fullStr Analyzing the role of social networks in mapping knowledge flows: A case of a pharmaceutical company in India
title_full_unstemmed Analyzing the role of social networks in mapping knowledge flows: A case of a pharmaceutical company in India
title_short Analyzing the role of social networks in mapping knowledge flows: A case of a pharmaceutical company in India
title_sort analyzing the role of social networks in mapping knowledge flows a case of a pharmaceutical company in india
url http://www.kmel-journal.org/ojs/index.php/online-publication/article/view/252/209
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