| Summary: | <p class="x-----------" xml:lang="en-US">The purpose of research work – search of new ways of educational work, corresponding to requirements of federal state educational standards of higher education about formation of common cultural competences.</p><p class="x-----------" xml:lang="en-US">The author suggests to use a method of social design for the solution of a task. The maintenance of social and pedagogical space of higher education institution is a complex of socially important ideas, projects and innovations. Participation in projects will allow students to seize competences which labor market demands.</p><p class="x-----------" xml:lang="en-US">The author gives useful examples of use of design technologies for application in educational work of higher educational institutions.</p>
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