Supply management and promotion of passion fruit production: the case of Alpha company
The search for improvement in the supply management has grown significantly due to the goal of strengthening ties with suppliers to generate mutual benefits. In this context and based on a program of development by Alpha Company, the aim of this study was to identify and analyze the main factors th...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Estadual Paulista
2017-09-01
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| Series: | GEPROS: Gestão da Produção, Operações e Sistemas |
| Subjects: | |
| Online Access: | http://revista.feb.unesp.br/index.php/gepros/article/view/1708/793 |
| _version_ | 1818487727122808832 |
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| author | Sara Fátima Pereira Morais Janaína Maria Bueno |
| author_facet | Sara Fátima Pereira Morais Janaína Maria Bueno |
| author_sort | Sara Fátima Pereira Morais |
| collection | DOAJ |
| description | The search for improvement in the supply management has grown significantly due to the goal of strengthening ties with suppliers to generate mutual benefits. In this context and based on a program
of development by Alpha Company, the aim of this study was to identify and analyze the main factors that led the company to design the promotional program, the results of which were obtained from the perception of employees and producers involved in the program as well as their perspectives for the
future. Using a qualitative approach, a case study was performed with data collected through semi-structured interviews, in addition to documentary data provided by the company. It was observed
that the agricultural development program was created to ensure the supply flow of passion fruit for the company studied, with the provision of technical assistance and minimum price to producers
being examples of some of the strings attached. The results obtained so far have been positive both in the perception of the producers and employees, but some aspects can be improved. The program has been shown as an instrument of formalization of a partnership between producer and industry, but there is no expectation, at least for now, of this program expanding into other products. |
| first_indexed | 2024-12-10T16:41:46Z |
| format | Article |
| id | doaj.art-05f7f7ba24b14cbabd2affb33e472f7e |
| institution | Directory Open Access Journal |
| issn | 1984-2430 |
| language | English |
| last_indexed | 2024-12-10T16:41:46Z |
| publishDate | 2017-09-01 |
| publisher | Universidade Estadual Paulista |
| record_format | Article |
| series | GEPROS: Gestão da Produção, Operações e Sistemas |
| spelling | doaj.art-05f7f7ba24b14cbabd2affb33e472f7e2022-12-22T01:41:12ZengUniversidade Estadual PaulistaGEPROS: Gestão da Produção, Operações e Sistemas1984-24302017-09-0112321523710.15675/gepros.v12i3.1708Supply management and promotion of passion fruit production: the case of Alpha companySara Fátima Pereira Morais0Janaína Maria Bueno1 Universidade Federal de UberlândiaUniversidade Federal de UberlândiaThe search for improvement in the supply management has grown significantly due to the goal of strengthening ties with suppliers to generate mutual benefits. In this context and based on a program of development by Alpha Company, the aim of this study was to identify and analyze the main factors that led the company to design the promotional program, the results of which were obtained from the perception of employees and producers involved in the program as well as their perspectives for the future. Using a qualitative approach, a case study was performed with data collected through semi-structured interviews, in addition to documentary data provided by the company. It was observed that the agricultural development program was created to ensure the supply flow of passion fruit for the company studied, with the provision of technical assistance and minimum price to producers being examples of some of the strings attached. The results obtained so far have been positive both in the perception of the producers and employees, but some aspects can be improved. The program has been shown as an instrument of formalization of a partnership between producer and industry, but there is no expectation, at least for now, of this program expanding into other products.http://revista.feb.unesp.br/index.php/gepros/article/view/1708/793Production chainPassion FruitSupply ManagementAgricultural Promotion |
| spellingShingle | Sara Fátima Pereira Morais Janaína Maria Bueno Supply management and promotion of passion fruit production: the case of Alpha company GEPROS: Gestão da Produção, Operações e Sistemas Production chain Passion Fruit Supply Management Agricultural Promotion |
| title | Supply management and promotion of passion fruit production: the case of Alpha company |
| title_full | Supply management and promotion of passion fruit production: the case of Alpha company |
| title_fullStr | Supply management and promotion of passion fruit production: the case of Alpha company |
| title_full_unstemmed | Supply management and promotion of passion fruit production: the case of Alpha company |
| title_short | Supply management and promotion of passion fruit production: the case of Alpha company |
| title_sort | supply management and promotion of passion fruit production the case of alpha company |
| topic | Production chain Passion Fruit Supply Management Agricultural Promotion |
| url | http://revista.feb.unesp.br/index.php/gepros/article/view/1708/793 |
| work_keys_str_mv | AT sarafatimapereiramorais supplymanagementandpromotionofpassionfruitproductionthecaseofalphacompany AT janainamariabueno supplymanagementandpromotionofpassionfruitproductionthecaseofalphacompany |