Perceptual Advantage of Animal Facial Attractiveness: Evidence From b-CFS and Binocular Rivalry

Research has shown that attractive human faces enjoy an advantage in both conscious and preconscious processing. Here we examined whether this preference for attractiveness is exclusive to human faces by measuring participants’ sensitivity to the attractiveness of cat and tiger faces. Experiment 1 m...

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Main Authors: Junchen Shang, Zhihui Liu, Hong Yang, Chengyu Wang, Lingya Zheng, Wenfeng Chen, Chang Hong Liu
Format: Article
Language:English
Published: Frontiers Media S.A. 2020-07-01
Series:Frontiers in Psychology
Subjects:
Online Access:https://www.frontiersin.org/article/10.3389/fpsyg.2020.01670/full
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author Junchen Shang
Zhihui Liu
Hong Yang
Chengyu Wang
Lingya Zheng
Wenfeng Chen
Chang Hong Liu
author_facet Junchen Shang
Zhihui Liu
Hong Yang
Chengyu Wang
Lingya Zheng
Wenfeng Chen
Chang Hong Liu
author_sort Junchen Shang
collection DOAJ
description Research has shown that attractive human faces enjoy an advantage in both conscious and preconscious processing. Here we examined whether this preference for attractiveness is exclusive to human faces by measuring participants’ sensitivity to the attractiveness of cat and tiger faces. Experiment 1 measured the time taken to break continuous flash suppression (b-CFS), whereas Experiment 2 measured the dominant time in binocular rivalry (BR). The results showed that attractive cat faces were detected more quickly (Experiment 1) and dominated for longer time in visual awareness (Experiment 2). However, no effect of attractiveness was found for tiger faces in Experiment 1, while attractive tiger faces also dominated for longer time in visual awareness in Experiment 2. The results provide first evidence that the preference for attractive animal faces can be shown involuntarily or without apparent conscious control. The findings suggest that human preference for facial attractiveness may contain an aesthetic element rather than being a purely adaptive means for mate choice.
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spelling doaj.art-06017713452d47278e62f830b36204eb2022-12-21T23:52:48ZengFrontiers Media S.A.Frontiers in Psychology1664-10782020-07-011110.3389/fpsyg.2020.01670536321Perceptual Advantage of Animal Facial Attractiveness: Evidence From b-CFS and Binocular RivalryJunchen Shang0Zhihui Liu1Hong Yang2Chengyu Wang3Lingya Zheng4Wenfeng Chen5Chang Hong Liu6College of Psychology, Liaoning Normal University, Dalian, ChinaCollege of Psychology, Liaoning Normal University, Dalian, ChinaCollege of Psychology, Liaoning Normal University, Dalian, ChinaCollege of Psychology, Liaoning Normal University, Dalian, ChinaCollege of Psychology, Liaoning Normal University, Dalian, ChinaDepartment of Psychology, Renmin University of China, Beijing, ChinaDepartment of Psychology, Bournemouth University, Poole, United KingdomResearch has shown that attractive human faces enjoy an advantage in both conscious and preconscious processing. Here we examined whether this preference for attractiveness is exclusive to human faces by measuring participants’ sensitivity to the attractiveness of cat and tiger faces. Experiment 1 measured the time taken to break continuous flash suppression (b-CFS), whereas Experiment 2 measured the dominant time in binocular rivalry (BR). The results showed that attractive cat faces were detected more quickly (Experiment 1) and dominated for longer time in visual awareness (Experiment 2). However, no effect of attractiveness was found for tiger faces in Experiment 1, while attractive tiger faces also dominated for longer time in visual awareness in Experiment 2. The results provide first evidence that the preference for attractive animal faces can be shown involuntarily or without apparent conscious control. The findings suggest that human preference for facial attractiveness may contain an aesthetic element rather than being a purely adaptive means for mate choice.https://www.frontiersin.org/article/10.3389/fpsyg.2020.01670/fullfacial attractivenessbinocular rivalrybreaking continuous flash suppressionpreconscious processingby-products hypothesis
spellingShingle Junchen Shang
Zhihui Liu
Hong Yang
Chengyu Wang
Lingya Zheng
Wenfeng Chen
Chang Hong Liu
Perceptual Advantage of Animal Facial Attractiveness: Evidence From b-CFS and Binocular Rivalry
Frontiers in Psychology
facial attractiveness
binocular rivalry
breaking continuous flash suppression
preconscious processing
by-products hypothesis
title Perceptual Advantage of Animal Facial Attractiveness: Evidence From b-CFS and Binocular Rivalry
title_full Perceptual Advantage of Animal Facial Attractiveness: Evidence From b-CFS and Binocular Rivalry
title_fullStr Perceptual Advantage of Animal Facial Attractiveness: Evidence From b-CFS and Binocular Rivalry
title_full_unstemmed Perceptual Advantage of Animal Facial Attractiveness: Evidence From b-CFS and Binocular Rivalry
title_short Perceptual Advantage of Animal Facial Attractiveness: Evidence From b-CFS and Binocular Rivalry
title_sort perceptual advantage of animal facial attractiveness evidence from b cfs and binocular rivalry
topic facial attractiveness
binocular rivalry
breaking continuous flash suppression
preconscious processing
by-products hypothesis
url https://www.frontiersin.org/article/10.3389/fpsyg.2020.01670/full
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AT chengyuwang perceptualadvantageofanimalfacialattractivenessevidencefrombcfsandbinocularrivalry
AT lingyazheng perceptualadvantageofanimalfacialattractivenessevidencefrombcfsandbinocularrivalry
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