Negotiating the New Media Platforms: Youth and Political Images in Kenya

New media platforms, particularly social networks act as vehicles for visual representation of a nation’s political discourse among the youth. Web 2.0 has created online spaces (private and public) that have been appropriated by Kenyan youth, locally, and in the Diaspora to weave their own political...

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Main Author: Lynete Lusike Mukhongo
Format: Article
Language:English
Published: Paderborn University: Media Systems and Media Organisation Research Group 2014-03-01
Series:tripleC: Communication, Capitalism & Critique
Subjects:
Online Access:https://www.triple-c.at/index.php/tripleC/article/view/509
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author Lynete Lusike Mukhongo
author_facet Lynete Lusike Mukhongo
author_sort Lynete Lusike Mukhongo
collection DOAJ
description New media platforms, particularly social networks act as vehicles for visual representation of a nation’s political discourse among the youth. Web 2.0 has created online spaces (private and public) that have been appropriated by Kenyan youth, locally, and in the Diaspora to weave their own political narratives and present them in forums that accommodate their views without fear of censorship or regulation that characterises “offline” communications. Using post structuralism, with emphasis on Roland Barthes “Death of the Author” and “Camera Lucida”, the article critically analyses how cultural values affect the interpretation of online political images from Kenya, by internet users from different culture zones. Further, the article discusses whether political images posted by the youth in Kenya on their online private spaces can be used to promote political stereotypes, subjectivities and perpetuate visual hegemonies; or whether it allows the youth to circumvent government surveillance tactics and afford nations an opportunity to correct the media hegemony by rewriting their own stories on a platform that is not just national, but transnational
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spelling doaj.art-060f99f5d7bc4af1b3facad744c1632f2023-08-02T03:33:48ZengPaderborn University: Media Systems and Media Organisation Research GrouptripleC: Communication, Capitalism & Critique1726-670X1726-670X2014-03-0112132834110.31269/triplec.v12i1.509509Negotiating the New Media Platforms: Youth and Political Images in KenyaLynete Lusike Mukhongo0Moi UniversityNew media platforms, particularly social networks act as vehicles for visual representation of a nation’s political discourse among the youth. Web 2.0 has created online spaces (private and public) that have been appropriated by Kenyan youth, locally, and in the Diaspora to weave their own political narratives and present them in forums that accommodate their views without fear of censorship or regulation that characterises “offline” communications. Using post structuralism, with emphasis on Roland Barthes “Death of the Author” and “Camera Lucida”, the article critically analyses how cultural values affect the interpretation of online political images from Kenya, by internet users from different culture zones. Further, the article discusses whether political images posted by the youth in Kenya on their online private spaces can be used to promote political stereotypes, subjectivities and perpetuate visual hegemonies; or whether it allows the youth to circumvent government surveillance tactics and afford nations an opportunity to correct the media hegemony by rewriting their own stories on a platform that is not just national, but transnationalhttps://www.triple-c.at/index.php/tripleC/article/view/509ConnectivityNew Media PlatformsUser-generated contentpolitical imagesAlgorithmsSurveillance
spellingShingle Lynete Lusike Mukhongo
Negotiating the New Media Platforms: Youth and Political Images in Kenya
tripleC: Communication, Capitalism & Critique
Connectivity
New Media Platforms
User-generated content
political images
Algorithms
Surveillance
title Negotiating the New Media Platforms: Youth and Political Images in Kenya
title_full Negotiating the New Media Platforms: Youth and Political Images in Kenya
title_fullStr Negotiating the New Media Platforms: Youth and Political Images in Kenya
title_full_unstemmed Negotiating the New Media Platforms: Youth and Political Images in Kenya
title_short Negotiating the New Media Platforms: Youth and Political Images in Kenya
title_sort negotiating the new media platforms youth and political images in kenya
topic Connectivity
New Media Platforms
User-generated content
political images
Algorithms
Surveillance
url https://www.triple-c.at/index.php/tripleC/article/view/509
work_keys_str_mv AT lynetelusikemukhongo negotiatingthenewmediaplatformsyouthandpoliticalimagesinkenya