Appropriating Gugak and Negotiating K-Heritage. K-Pop's Reconstruction of Korean Aesthetics in the Age of Digital Globalization
This paper explores global K-pop's negotiation and reconstruction of Korean aesthetics via the dismantling, adoption, appropriation, and transfiguring of central elements of Korean traditional culture. Recently, K-pop groups have been incorporating traditional music and dance (gugak), tradition...
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| Format: | Article |
| Language: | ces |
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University of Presov, Faculty of Arts
2022-07-01
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| Series: | ESPES |
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| Online Access: | https://espes.ff.unipo.sk/index.php/ESPES/article/view/261 |
| _version_ | 1818467039279316992 |
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| author | Hee-sun Kim |
| author_facet | Hee-sun Kim |
| author_sort | Hee-sun Kim |
| collection | DOAJ |
| description | This paper explores global K-pop's negotiation and reconstruction of Korean aesthetics via the dismantling, adoption, appropriation, and transfiguring of central elements of Korean traditional culture. Recently, K-pop groups have been incorporating traditional music and dance (gugak), traditional attire (hanbok), traditional houses (hanok), and old palaces (gogung) into music videos disseminated globally over digital platforms like YouTube. In their efforts to incorporate more 'Koreanness' into their musical productions and neutralize criticisms of their use of the 'K' prefix as inauthentic and unconnected to Korean aesthetics, groups like BTS and BLACKPINK are redefining 'K-heritage' for music consumers worldwide. Along with other globally consumed Hallyu productions like K-movies, K-dramas, and K-games, K-Pop is in the process of reconstructing Koreans' and the world's view of the meaning of Korean-ness. |
| first_indexed | 2024-04-13T21:04:20Z |
| format | Article |
| id | doaj.art-0613c8939fb24e4e967526500dae7c6c |
| institution | Directory Open Access Journal |
| issn | 1339-1119 |
| language | ces |
| last_indexed | 2024-04-13T21:04:20Z |
| publishDate | 2022-07-01 |
| publisher | University of Presov, Faculty of Arts |
| record_format | Article |
| series | ESPES |
| spelling | doaj.art-0613c8939fb24e4e967526500dae7c6c2022-12-22T02:30:01ZcesUniversity of Presov, Faculty of ArtsESPES1339-11192022-07-01111273910.5281/zenodo.6639744211Appropriating Gugak and Negotiating K-Heritage. K-Pop's Reconstruction of Korean Aesthetics in the Age of Digital GlobalizationHee-sun Kim0Kookmin University Jeongneung-ro, Seongbuk-gu, SeoulThis paper explores global K-pop's negotiation and reconstruction of Korean aesthetics via the dismantling, adoption, appropriation, and transfiguring of central elements of Korean traditional culture. Recently, K-pop groups have been incorporating traditional music and dance (gugak), traditional attire (hanbok), traditional houses (hanok), and old palaces (gogung) into music videos disseminated globally over digital platforms like YouTube. In their efforts to incorporate more 'Koreanness' into their musical productions and neutralize criticisms of their use of the 'K' prefix as inauthentic and unconnected to Korean aesthetics, groups like BTS and BLACKPINK are redefining 'K-heritage' for music consumers worldwide. Along with other globally consumed Hallyu productions like K-movies, K-dramas, and K-games, K-Pop is in the process of reconstructing Koreans' and the world's view of the meaning of Korean-ness.https://espes.ff.unipo.sk/index.php/ESPES/article/view/261korean traditional musick-heritagek-popkorean aestheticsdigital globalization |
| spellingShingle | Hee-sun Kim Appropriating Gugak and Negotiating K-Heritage. K-Pop's Reconstruction of Korean Aesthetics in the Age of Digital Globalization ESPES korean traditional music k-heritage k-pop korean aesthetics digital globalization |
| title | Appropriating Gugak and Negotiating K-Heritage. K-Pop's Reconstruction of Korean Aesthetics in the Age of Digital Globalization |
| title_full | Appropriating Gugak and Negotiating K-Heritage. K-Pop's Reconstruction of Korean Aesthetics in the Age of Digital Globalization |
| title_fullStr | Appropriating Gugak and Negotiating K-Heritage. K-Pop's Reconstruction of Korean Aesthetics in the Age of Digital Globalization |
| title_full_unstemmed | Appropriating Gugak and Negotiating K-Heritage. K-Pop's Reconstruction of Korean Aesthetics in the Age of Digital Globalization |
| title_short | Appropriating Gugak and Negotiating K-Heritage. K-Pop's Reconstruction of Korean Aesthetics in the Age of Digital Globalization |
| title_sort | appropriating gugak and negotiating k heritage k pop s reconstruction of korean aesthetics in the age of digital globalization |
| topic | korean traditional music k-heritage k-pop korean aesthetics digital globalization |
| url | https://espes.ff.unipo.sk/index.php/ESPES/article/view/261 |
| work_keys_str_mv | AT heesunkim appropriatinggugakandnegotiatingkheritagekpopsreconstructionofkoreanaestheticsintheageofdigitalglobalization |