The Effect of Halal Certification and Entrepreneurial Marketing on the Successful Small and Medium-sized Enterprises of Food Products

The Effect of Halal Certification and Entrepreneurial Marketing on the Successful Small and Medium-sized Enterprises of Food Products

This research aims to examine the effect of halal certification and entrepreneurial marketing on the successful small and medium-sized enterprises (SMEs) of processed food products and investigate the dominant factors affecting the successful business of food products. A quantitative method supporte...

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Bibliographic Details
Main Authors: Hibatul Hasanah, Ma'mun Sarma, Jono Mintarto Munandar
Format: Article
Language:English
Published: Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi (PPPM STIE) 2023-07-01
Series:Journal of Economics, Business & Accountancy
Subjects:
entrepreneurial marketing
food product
halal certification
small and medium-sized enterprises (smes)
Online Access:https://journal.perbanas.ac.id/index.php/jebav/article/view/3216

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