Advertising of legal services: Perceptions of attorneys

Professional practitioners are increasingly questioning the status quo with regard to restrictions on the advertising of professional services. It occurs against the background of developments such as deregulation and increased competition from non-professionals. Professional associations are largel...

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Bibliographic Details
Main Author: C. Boshoff
Format: Article
Language:English
Published: AOSIS 1990-03-01
Series:South African Journal of Business Management
Online Access:https://sajbm.org/index.php/sajbm/article/view/910
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author C. Boshoff
author_facet C. Boshoff
author_sort C. Boshoff
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description Professional practitioners are increasingly questioning the status quo with regard to restrictions on the advertising of professional services. It occurs against the background of developments such as deregulation and increased competition from non-professionals. Professional associations are largely uncertain how to address the issue. This study is an attempt to contribute towards the debate concerning advertising in the legal profession. It reports on a survey among 1 000 practising attorneys. The study found that attorneys are generally in favour of advertising their services, but believe that it should be conducted within the confines of certain specified guidelines.
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spelling doaj.art-0659ec8c7d134eb892fde7a6865bf9492022-12-22T01:10:43ZengAOSISSouth African Journal of Business Management2078-55852078-59761990-03-01211/2101610.4102/sajbm.v21i1.910631Advertising of legal services: Perceptions of attorneysC. Boshoff0Department of Business Economics, Vista UniversityProfessional practitioners are increasingly questioning the status quo with regard to restrictions on the advertising of professional services. It occurs against the background of developments such as deregulation and increased competition from non-professionals. Professional associations are largely uncertain how to address the issue. This study is an attempt to contribute towards the debate concerning advertising in the legal profession. It reports on a survey among 1 000 practising attorneys. The study found that attorneys are generally in favour of advertising their services, but believe that it should be conducted within the confines of certain specified guidelines.https://sajbm.org/index.php/sajbm/article/view/910
spellingShingle C. Boshoff
Advertising of legal services: Perceptions of attorneys
South African Journal of Business Management
title Advertising of legal services: Perceptions of attorneys
title_full Advertising of legal services: Perceptions of attorneys
title_fullStr Advertising of legal services: Perceptions of attorneys
title_full_unstemmed Advertising of legal services: Perceptions of attorneys
title_short Advertising of legal services: Perceptions of attorneys
title_sort advertising of legal services perceptions of attorneys
url https://sajbm.org/index.php/sajbm/article/view/910
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