Developing strategy: Do we really need a new paradigm?
This article addresses the question of the present-day applicability of the traditional positioning approach to strategy development as being the most appropriate basis for a winning approach. The competence-based alternative is considered to be complementary to the positioning approach. Information...
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| Format: | Article |
| Language: | English |
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AOSIS
2000-03-01
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| Series: | South African Journal of Business Management |
| Online Access: | https://sajbm.org/index.php/sajbm/article/view/730 |