What Kind of “Green” do the Guests Want? An Exploration of Adoption of Luxury Hotel Green Room Attributes
This study aims to provide insights for sustainability initiatives in Singapore luxury hotels. We explore the impact of green room attributes toward guests’ satisfaction and hotel selection. We surveyed 387 respondents to identify their preferences for green room attributes. Among different green r...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius University Press
2023-07-01
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| Series: | Organizations and Markets in Emerging Economies |
| Subjects: | |
| Online Access: | https://www.zurnalai.vu.lt/omee/article/view/29892 |
| _version_ | 1797781685915353088 |
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| author | Desi Arisandi Fei Gao (Phoebe) Chin Moi Loh |
| author_facet | Desi Arisandi Fei Gao (Phoebe) Chin Moi Loh |
| author_sort | Desi Arisandi |
| collection | DOAJ |
| description |
This study aims to provide insights for sustainability initiatives in Singapore luxury hotels. We explore the impact of green room attributes toward guests’ satisfaction and hotel selection. We surveyed 387 respondents to identify their preferences for green room attributes. Among different green room attributes, we find that younger travelers are satisfied with cloth laundry bags, while older travelers appreciate wooden keys. A female guest is more likely to enjoy eco-friendly food and beverages amenities, while a male guest is more likely to appreciate motion or occupancy sensors. With regard to choosing a hotel, those traveling for leisure and at an older age ranked service quality as more important. Female travelers appreciate cleanliness compared to room rates, and those with higher education ranked sustainability initiatives higher. The analysis of demographic factors can be referenced by the hospitality industry practitioners and the hoteliers of luxury hotels operators when they plan to implement green room features or marketing strategies targeted to a specific segment of customers. As for the greater aim, the research contributes to the literature that focuses on the rise of green consumption to support global sustainability initiatives.
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| first_indexed | 2024-03-13T00:00:33Z |
| format | Article |
| id | doaj.art-068ef4076428404ba143343b8fd188e5 |
| institution | Directory Open Access Journal |
| issn | 2029-4581 2345-0037 |
| language | English |
| last_indexed | 2024-03-13T00:00:33Z |
| publishDate | 2023-07-01 |
| publisher | Vilnius University Press |
| record_format | Article |
| series | Organizations and Markets in Emerging Economies |
| spelling | doaj.art-068ef4076428404ba143343b8fd188e52023-07-13T09:48:29ZengVilnius University PressOrganizations and Markets in Emerging Economies2029-45812345-00372023-07-01142(28)10.15388/omee.2023.14.94What Kind of “Green” do the Guests Want? An Exploration of Adoption of Luxury Hotel Green Room AttributesDesi Arisandi0Fei Gao (Phoebe)1Chin Moi Loh2Singapore Institute of TechnologySingapore Institute of TechnologySingapore Institute of Technology This study aims to provide insights for sustainability initiatives in Singapore luxury hotels. We explore the impact of green room attributes toward guests’ satisfaction and hotel selection. We surveyed 387 respondents to identify their preferences for green room attributes. Among different green room attributes, we find that younger travelers are satisfied with cloth laundry bags, while older travelers appreciate wooden keys. A female guest is more likely to enjoy eco-friendly food and beverages amenities, while a male guest is more likely to appreciate motion or occupancy sensors. With regard to choosing a hotel, those traveling for leisure and at an older age ranked service quality as more important. Female travelers appreciate cleanliness compared to room rates, and those with higher education ranked sustainability initiatives higher. The analysis of demographic factors can be referenced by the hospitality industry practitioners and the hoteliers of luxury hotels operators when they plan to implement green room features or marketing strategies targeted to a specific segment of customers. As for the greater aim, the research contributes to the literature that focuses on the rise of green consumption to support global sustainability initiatives. https://www.zurnalai.vu.lt/omee/article/view/29892green room attributesluxury hotelssustainabilityguest satisfactionhotel selection |
| spellingShingle | Desi Arisandi Fei Gao (Phoebe) Chin Moi Loh What Kind of “Green” do the Guests Want? An Exploration of Adoption of Luxury Hotel Green Room Attributes Organizations and Markets in Emerging Economies green room attributes luxury hotels sustainability guest satisfaction hotel selection |
| title | What Kind of “Green” do the Guests Want? An Exploration of Adoption of Luxury Hotel Green Room Attributes |
| title_full | What Kind of “Green” do the Guests Want? An Exploration of Adoption of Luxury Hotel Green Room Attributes |
| title_fullStr | What Kind of “Green” do the Guests Want? An Exploration of Adoption of Luxury Hotel Green Room Attributes |
| title_full_unstemmed | What Kind of “Green” do the Guests Want? An Exploration of Adoption of Luxury Hotel Green Room Attributes |
| title_short | What Kind of “Green” do the Guests Want? An Exploration of Adoption of Luxury Hotel Green Room Attributes |
| title_sort | what kind of green do the guests want an exploration of adoption of luxury hotel green room attributes |
| topic | green room attributes luxury hotels sustainability guest satisfaction hotel selection |
| url | https://www.zurnalai.vu.lt/omee/article/view/29892 |
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