Developing Typologies of User Engagement With the BRANCH Alcohol-Harm Reduction Smartphone App: Qualitative Study

Developing Typologies of User Engagement With the BRANCH Alcohol-Harm Reduction Smartphone App: Qualitative Study

BackgroundUnderstanding how users engage with electronic screening and brief intervention (eSBI) is a critical research objective to improve effectiveness of app-based interventions to reduce harmful alcohol consumption. Although quantitative measures of engagement provide a strong indicator of how...

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Bibliographic Details
Main Authors:	Milward, Joanna, Deluca, Paolo, Drummond, Colin, Kimergård, Andreas
Format:	Article
Language:	English
Published:	JMIR Publications 2018-12-01
Series:	JMIR mHealth and uHealth
Online Access:	https://mhealth.jmir.org/2018/12/e11692/

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