Investigating the Causes and Consequences of Brand Attachment of Luxury Fashion Brand: the Role of Gender, Age, and Income

Investigating the Causes and Consequences of Brand Attachment of Luxury Fashion Brand: the Role of Gender, Age, and Income

In recent years, luxury fashion brands have experienced drastic growth. This study examines how hedonic motivation, self-image congruence, brand experience, and brand attachment are interrelated factors driving the purchase intention of industrial luxury fashion brands. Our research aims to construc...

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Bibliographic Details
Main Authors: Endy Gunanto Marsasi, Asih Dewi Yuanita
Format: Article
Language:Indonesian
Published: Universitas 17 Agustus 1945 (UNTAG) Semarang 2023-01-01
Series:Media Ekonomi dan Manajemen
Subjects:
demographic factor
luxury fashion brand
hedonic motivation
brand attachment
self-image congruence
Online Access:http://jurnal.untagsmg.ac.id/index.php/fe/article/view/3268

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