Personality Traits as Predictors of Shopping Motivations and Behaviors: A Canonical Correlation Analysis
This study examines the relationship between Big Five personality traits with shopping motivation variables consisting of compulsive and impulsive buying, hedonic and utilitarian shopping values. Two hundred forty seven college students were recruited to participate in this research. Bivariate corre...
| Main Authors: | , |
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| Formato: | Artigo |
| Idioma: | English |
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Business School, Holy Spirit University of Kaslik (USEK)
2014-10-01
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| Series: | Arab Economic and Business Journal |
| Subjects: | |
| Acceso en liña: | http://www.sciencedirect.com/science/article/pii/S2214462514000206 |
| _version_ | 1827297296626221056 |
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| author | Ali Gohary Kambiz Heidarzadeh Hanzaee |
| author_facet | Ali Gohary Kambiz Heidarzadeh Hanzaee |
| author_sort | Ali Gohary |
| collection | DOAJ |
| description | This study examines the relationship between Big Five personality traits with shopping motivation variables consisting of compulsive and impulsive buying, hedonic and utilitarian shopping values. Two hundred forty seven college students were recruited to participate in this research. Bivariate correlation demonstrates an overlap between personality traits; consequently, canonical correlation was performed to prevent this phenomenon. The results of multiple regression analysis suggested conscientiousness, neuroticism and openness as predictors of compulsive buying, impulsive buying and utilitarian shopping values. In addition, the results showed significant differences between males and females on conscientiousness, neuroticism, openness, compulsive buying and hedonic shopping value. Besides, using hierarchical regression analysis, we examined sex as moderator between Big Five personality traits and shopping variables, but we didn’t find sufficient evidence to prove it. |
| first_indexed | 2024-04-24T14:54:09Z |
| format | Article |
| id | doaj.art-06b6ac09abf244a7a19d0b71a0b10f11 |
| institution | Directory Open Access Journal |
| issn | 2214-4625 |
| language | English |
| last_indexed | 2024-04-24T14:54:09Z |
| publishDate | 2014-10-01 |
| publisher | Business School, Holy Spirit University of Kaslik (USEK) |
| record_format | Article |
| series | Arab Economic and Business Journal |
| spelling | doaj.art-06b6ac09abf244a7a19d0b71a0b10f112024-04-02T19:45:12ZengBusiness School, Holy Spirit University of Kaslik (USEK)Arab Economic and Business Journal2214-46252014-10-019216617410.1016/j.aebj.2014.10.001Personality Traits as Predictors of Shopping Motivations and Behaviors: A Canonical Correlation AnalysisAli Gohary0Kambiz Heidarzadeh Hanzaee1Department of Business Administration, Qazvin Branch, Islamic Azad University, Qazvin, IranDepartment of Business Management, Science and Research Branch, Islamic Azad University, Tehran, IranThis study examines the relationship between Big Five personality traits with shopping motivation variables consisting of compulsive and impulsive buying, hedonic and utilitarian shopping values. Two hundred forty seven college students were recruited to participate in this research. Bivariate correlation demonstrates an overlap between personality traits; consequently, canonical correlation was performed to prevent this phenomenon. The results of multiple regression analysis suggested conscientiousness, neuroticism and openness as predictors of compulsive buying, impulsive buying and utilitarian shopping values. In addition, the results showed significant differences between males and females on conscientiousness, neuroticism, openness, compulsive buying and hedonic shopping value. Besides, using hierarchical regression analysis, we examined sex as moderator between Big Five personality traits and shopping variables, but we didn’t find sufficient evidence to prove it.http://www.sciencedirect.com/science/article/pii/S2214462514000206Big Five PersonalityHedonic valuesUtilitarian valuesCompulsive buyingImpulsive buying |
| spellingShingle | Ali Gohary Kambiz Heidarzadeh Hanzaee Personality Traits as Predictors of Shopping Motivations and Behaviors: A Canonical Correlation Analysis Arab Economic and Business Journal Big Five Personality Hedonic values Utilitarian values Compulsive buying Impulsive buying |
| title | Personality Traits as Predictors of Shopping Motivations and Behaviors: A Canonical Correlation Analysis |
| title_full | Personality Traits as Predictors of Shopping Motivations and Behaviors: A Canonical Correlation Analysis |
| title_fullStr | Personality Traits as Predictors of Shopping Motivations and Behaviors: A Canonical Correlation Analysis |
| title_full_unstemmed | Personality Traits as Predictors of Shopping Motivations and Behaviors: A Canonical Correlation Analysis |
| title_short | Personality Traits as Predictors of Shopping Motivations and Behaviors: A Canonical Correlation Analysis |
| title_sort | personality traits as predictors of shopping motivations and behaviors a canonical correlation analysis |
| topic | Big Five Personality Hedonic values Utilitarian values Compulsive buying Impulsive buying |
| url | http://www.sciencedirect.com/science/article/pii/S2214462514000206 |
| work_keys_str_mv | AT aligohary personalitytraitsaspredictorsofshoppingmotivationsandbehaviorsacanonicalcorrelationanalysis AT kambizheidarzadehhanzaee personalitytraitsaspredictorsofshoppingmotivationsandbehaviorsacanonicalcorrelationanalysis |