Personality Traits as Predictors of Shopping Motivations and Behaviors: A Canonical Correlation Analysis

Personality Traits as Predictors of Shopping Motivations and Behaviors: A Canonical Correlation Analysis

This study examines the relationship between Big Five personality traits with shopping motivation variables consisting of compulsive and impulsive buying, hedonic and utilitarian shopping values. Two hundred forty seven college students were recruited to participate in this research. Bivariate corre...

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Bibliografiske detaljer
Main Authors:	Ali Gohary, Kambiz Heidarzadeh Hanzaee
Format:	Article
Sprog:	English
Udgivet:	Business School, Holy Spirit University of Kaslik (USEK) 2014-10-01
Serier:	Arab Economic and Business Journal
Fag:	Big Five Personality Hedonic values Utilitarian values Compulsive buying Impulsive buying
Online adgang:	http://www.sciencedirect.com/science/article/pii/S2214462514000206

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